Global Digital Specialist

Location: Turbigo

Who we are
Amplifon is an  Italian multinational company  and the  global leader  in hearing care solutions and services for retail expertise, customization, and consumer care. More than  20,000 professionals  in a network of  9,500 points of sale  are present in  26 countries  worldwide, empowering people to rediscover all the emotions of sound every day. In Amplifon, we believe people are the most important component of our success.

We select, develop, and grow the best talent who share our ambition to change the lives of millions of people around the world.

What we are looking for
For our  Global HQ in Milan , we are looking for a  Global Digital Specialist  to join our  Global Lead Generation Team . Reporting directly to the  Digital Manager , you will hold the responsibility of developing and executing a global digital media paid strategy across different media channels, ensuring consistency and alignment across Amplifon’s regions and countries.

You will be a "hands-on" specialist who understands the logic behind media platforms while effectively coordinating with external agencies to drive results.

Main Responsibilities

Strategy & Execution:  Develop and implement digital media activities to generate qualified leads and appointments in alignment with the Global Digital Marketing strategy.

Platform Management:  Plan and manage paid search (Google Ads, Bing), paid social (Meta, Tik Tok), and display/programmatic performance campaigns.

Agency Coordination:  Coordinate with media agencies to plan, optimize, and monitor results for all digital channels.

Budget Support:  Support the Digital Manager in budget allocation activities, working directly with the media team and external partners to maximize ROI.

Performance Analysis:  Monitor and report on performances from BI dashboards, identifying opportunities for fine-tuning and optimization.

Innovation & Experimentation:  Stay curious and experiment with new tools and marketing stacks, leveraging advanced AI tools to engage our audience authentically.

Stakeholder Management:  Manage relationships with local digital teams to share results, propose improvements, and ensure proper execution of the digital strategy at a local level.

Your Profile

Experience:

2+ years of experience in digital advertising, media planning, or campaign management.

Technical

Skills:

Proficiency with  Google Ads  and  Meta Business Manager  (Facebook/Instagram) is essential.

Understanding of other platforms such as  Tik Tok  and programmatic DSPs.

High proficiency in  Microsoft Office Suite , particularly  Excel  (Pivot tables, V-Lookups) and  PowerPoint .

Familiarity with analytics, tracking, and reporting tools.

Sensitivity over content that converts and editing techniques.

Adaptability:  A flexible mindset regarding technology, with a hunger for learning and a willingness to experiment with new AI and digital tools.

Languages:

Fluent English  is a key prerequisite, both written and oral.

Soft Skills:

Organized, detail-oriented, and a data-driven decision-maker.

Able to work under pressure and meet deadlines while maintaining a positive, energetic attitude.

A proactive team player with grit and determination.

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