Digital Store E-Commerce Personalization Specialist; Riservato candidati appartenenti alle Ca

Position: Digital Store E-Commerce Personalization Specialist (Riservato a candidati appartenenti alle Ca[...]
Location: Brugherio

RISERVATO A CANDIDATI APPARTENENTI ALLE CATEGORIE PROTETTE - LEGGE 68/99
Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects, and amazing career opportunities. QVC Group, Inc. is a Fortune 500 company with six leading retail brands: QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road.
Where You’ll Work  This role is hybrid and requires presence at our offices in Brugherio (MB) for several days each month. The position is full‑time, permanent, and based in Italy.
What You’ll Do   End‑to‑End Personalization Ownership: leading the strategy, implementation, and quality control of all digital store personalization initiatives across the digital customer journey to improve experience, conversion, and commercial performances.
Strategy & Test Coordination: partnering with Digital Store, Content, and A/B testing teams (locally and internationally) to build and coordinate personalization calendars and tailored customer experiences.
Scaling Tests & Uniqodo voucher promotion support: transitioning successful tests into daily operations, supporting the Retention team with the Uniqodo platform to plan and deploy onsite voucher campaigns based on web promos or customer behavior.
Homepage & App Optimization: collaborating with the Store Programming and Trading teams to design personalization strategies for key pages (Homepage, Category pages, etc., and the App) to drive sales and category goals.
Segment & Platform Relevance: ensuring high-value, personalized content is delivered across all platforms, tailored to specific customer segments.
Approval & Performance Analysis: acting as the final sign‑off authority for personalization measures, while analyzing and reporting weekly test results to drive revenue growth.
Team Guidance & Tool Improvement: mentoring team members and contributing to the continuous improvement of processes and strategies.

What You’ll Bring   Bachelor’s degree in Digital Marketing or a related field.
3–5 years of solid experience in similar roles within a digital environment, ideally in a multichannel, online sales, or e‑commerce personalization setting.
Proven hands‑on experience with Adobe Target and Adobe Analytics.
Strong understanding of CRO, UX, and personalization, with the ability to optimize and enhance the customer journey.
Solid commercial and analytical mindset, with the ability to independently interpret key digital KPIs such as Conversion Rate, Session Rate, Bounce Rate, and CTR.
Excellent knowledge of the main digital and non-digital tools used for performance analysis, including Adobe Analytics, Adobe Target, Tableau, and Excel (AEM tool is a plus).
Ability to work effectively across functions in a fast‑paced digital environment.
Strong planning, organizational, and prioritization skills, with great attention to detail and a results‑driven approach.
Native‑level Italian and fluent English.
Salary  INDIT LI-DM1 – €32,000.00 – €40,000.00
Benefits  Competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, company discounts, health care benefits, 401(k), and tuition reimbursement.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier‑free employment process. If you need reasonable accommodations/support throughout, please contact us at  for assistance.

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