Senior Product Marketing
Job in
Cusano, Lombardy, Italy
Listed on 2026-06-05
Listing for:
Altro
Full Time
position Listed on 2026-06-05
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Strategy, Marketing Manager, Product Marketing
Job Description & How to Apply Below
Overview Senior Marketing professional to drive growth of Wolters Kluwer's Digital Solutions portfolio within the Publishing - Product & Marketing Division. You will conduct market analyses, shape a compelling value proposition, and coordinate cross-functional, international teams to deliver high-value solutions. You will design and execute omnichannel go-to-market plans and manage end-to-end campaigns, with ownership of product line performance.
This role offers visibility, autonomy, and the chance to influence a rapidly transforming digital ecosystem.
Retribution / Benefits Market and strategy: perform in-depth market analyses, define customer-centric differentiation, and shape value proposition.
Product development coordination: collaborate with national and international teams to deliver high-value solutions.
Go-to-market planning: set budgets and targets, design omnichannel marketing plans with emphasis on digital channels.
Campaign execution: manage online/offline communications and create content across blogs, case studies, social, newsletters, webinars, events.
Execution and performance: coordinate agencies for campaigns and materials; monitor performance metrics and KPIs.
Sales enablement: support training programs for sales channels and commercial teams.
Responsibilities Economics degree with at least 5 years in Product or Marketing Management in multinational environments.
Strong strategic and operational marketing expertise.
Entrepreneurial mindset with ownership and proactivity.
Proven project-management skills and cross-functional coordination.
Solid and up-to-date knowledge of digital marketing; analytical, planning, multitasking, problem-solving abilities.
Excellent written and verbal communication; storytelling across multiple channels.
Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), AI technologies, and AI-based marketing tools.
Willingness to travel internationally; fluency in English (C1); advanced MS Office.
Requisiti fondamentali Hybrid model
Meal vouchers
Health insurance
Training & development
Work from Anywhere (EU)
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Position Requirements
10+ Years
work experience
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