Trade Marketing Specialist

Location: Vimercate

Experteer Overview  As a Trade Marketing Specialist, you will define and steer the Stanley brand strategy in Italy, aligned with corporate product direction. You will manage product portfolios, launches, pricing, and promotions to grow profitability. You’ll develop trade marketing plans, collaborate with sales and marketing, and present new products to key stakeholders. This role sits at the intersection of product and trade marketing, offering a tangible impact on market growth and brand adoption.

Join a global, tech-driven team and help shape strategies across iconic brands while driving measurable business outcomes.
Retribuzione / Benefits   Oversee product lifecycle from launch to promotional strategy
Conduct market analysis to guide positioning and pricing
Collaborate with sales and marketing for launches and enhancements
Monitor product performance and market trends
Analyze pricing and profitability to optimize margins
Develop and implement trade marketing strategies to drive sales
Conduct market research and competitor analysis
Execute campaigns to increase brand awareness and product adoption
Align company strategy with key customers and account plans
Maintain clear stakeholder communication and ensure strong commercial materials
Achieve targets, drive growth, and identify new sales opportunities
Responsabilità   Excellent analytical and communication skills
High self-motivation with ability to energize others
Strong communication skills
Structured way of working
Fluent in English or near B2 level
Proficient with MS Office (Excel and PowerPoint)
Bachelor in Business Studies with focus on Marketing
1–2 years of experience in Product Marketing or Trade Marketing
Requisiti fondamentali   medical
dental
life
vision
paid time off
discounts on Stanley Black & Decker tools

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