Consumer Paid Media, Manager

Location: Cusano

Experteer Overview  In this role, you will craft insight-led, full-funnel paid media campaigns to bring Pay Pal’s value propositions to consumers. You will shape media strategies, drive brand and performance outcomes, and collaborate with analytics, brand, legal, martech, and agencies. You’ll optimize campaigns with a data-driven mindset and manage cross-functional work streams. Your work will focus on FR, IT, and ES markets to fuel growth and scale media programs.

You help build an innovative, consumer-centric marketing engine that supports global objectives.
Retribuzione / Benefits   Develop and run omnichannel campaigns to drive traffic, demand, and revenue
Leverage data and technology to optimize strategies and performance
Collaborate跨功能团队 alignment of marketing initiatives with goals
Identify growth opportunities by analyzing data from multiple sources
Track, measure, and report program performance; optimize for efficiency
Lead A/B testing and iterative optimization of campaigns
Improve team processes to foster high performance and innovation
Responsabilità   8+ years of digital marketing experience
Experience in FR, IT, ES markets with paid media channels
Strong analytical, data-driven decision making
Proven ability to develop and implement paid media strategies
Experience managing an agency team and external vendors
Cross-functional collaboration with analytics, martech, and brand
Excellent communication and stakeholder management
Bachelor's Degree
Requisiti fondamentali   balanced hybrid work model
generous paid time off
healthcare coverage
financial security resources
mental health resources
inclusive culture

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