Product Marketing, Sr - Materials & SPDM; f​/m

Position: Product Marketing, Sr Staff - Materials & SPDM (f/m)
Location: Poreta

We Are:
At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation. You Are:
You are a strategic and results-driven marketing professional with a passion for technology and storytelling. You thrive in dynamic environments where you can leverage your technical acumen and marketing expertise to craft compelling narratives that resonate with customers, partners, and internal stakeholders. You combine a deep understanding of industry trends and competitive landscapes with creative approaches to market positioning and campaign execution.

You bring at least five years of experience in product marketing, ideally in software, engineering, or technology-driven organizations. You have a proven track record of launching successful go-to-market strategies, developing impactful collateral, and driving demand generation campaigns that fuel business growth. You are adept at translating complex technical concepts into clear, customer-centric value propositions. Collaboration is at your core—you excel at building consensus across diverse, cross-functional teams, from product management and sales to corporate and field marketing.

Your exceptional communication skills enable you to engage audiences across regions and cultures. You're comfortable managing multiple projects simultaneously, balancing strategic thinking with hands-on execution. You are highly motivated, detail-oriented, and committed to measuring and optimizing the impact of your work. If you thrive in a fast-paced, global environment and are eager to shape the future of Ansys Materials & Simulation Process and Data Management (SPDM), we invite you to join our team.

What You'll Be Doing:  Delivering value-based messaging for the Materials and SPDM product collections, collaborating with Product, Sales, and Marketing teams to reach prospective and existing customers and partners.
Participating in go-to-market planning, including market sizing, customer segmentation, channel partner coverage, and regional sales alignment to maximize market reach and revenue growth.
Maintaining competitive leadership by analyzing the competitive landscape, identifying growth opportunities, and articulating how Materials & SPDM solutions differentiate us in the market.
Developing and delivering comprehensive sales enablement collateral—customer presentations, use cases, battle cards, case studies, and solution guides—to empower the sales organization.
Creating and executing marketing plans and lead generation campaign kits aligned with business growth objectives and key strategic initiatives.
Managing the execution of new features and product launches as part of the twice-annual release cycle, ensuring successful cross-functional rollout and adoption.
Owning the development of all marketing collateral, including web content, product feature videos, technical assets, data sheets, blogs, and solution-oriented in partnership with Corporate Marketing.
Coordinating with field and corporate marketing teams to promote Synopsys products in line with product marketing strategy and corporate programs.
Measuring and evaluating the ROI of marketing tactics at all stages of the customer journey, using data to optimize campaign effectiveness.
The Impact

You Will Have:

Accelerate significant pipeline and revenue growth through targeted, high-impact marketing initiative
Strengthen Synopsys' leadership position by consistently differentiating our Materials & SDPM solutions in the market.
Empower sales teams with compelling, up-to-date enablement resources that drive customer engagement and deal success.
Drive strategic partnerships and co-marketing efforts that expand our reach and influence across key industries.
Enhance our global brand presence through innovative campaigns and thought leadership content.
Provide actionable market insights to inform product…