Marketing&Communication Specialist

Location: Calderara di Reno

Bonfiglioli is a worldwide designer, manufacturer and distributor of a complete range of gear motors, drive systems, planetary gearboxes and inverters, which satisfy the most challenging and demanding needs in industrial automation, mobile machinery and renewable energy. Established in 1956, Bonfiglioli operates worldwide in 20 countries and 18 production facilities, with a wide network comprising 550 distributors and over 5,000 employees.

Excellence, innovation and sustainability are the drivers behind our growth as a company and team.
We are looking for a Marketing & Communication Specialist to join our team based in Calderara di Reno.
MISSION
Contribute to the planning and execution of integrated marketing and communication initiatives, supporting brand visibility, engagement, and consistency across events, digital platforms, and corporate channels.
MAIN RESPONSIBILITIES
Exhibitions & Events

Support and contribute to the planning and execution of fairs and events, including venue preparation, invitations, timelines, and on‑site coordination
Support vendor and agency management (catering, booth builders, etc.), ensuring the best balance between quality and costs
Support coordination of logistics, hospitality, transfers, and event staff on‑site
Support budget tracking and administrative activities, ensuring timely payments and compliance with financial constraints
Support post‑event analysis, evaluation of results, and reporting on event effectiveness

Social Media & Content creation

Support and contribute to the management of corporate social media channels (Linked In, Instagram, You Tube), including HQ and branch editorial plans
Support content creation and campaign execution across digital channels. Support KPI monitoring and reporting for social media and digital activities
Support the creation and update of communication materials (catalogs, leaflets, presentations, videos, success stories, newsletters) for both online and offline use
Support the development of communication content for exhibitions, events, and corporate initiatives

Internal communication

Support the management of the company intranet, including content collection, editing, and publication according to the monthly editorial plan
Support branches and plants in defining and executing their editorial plans

Website Management

Support content management for corporate and branch websites
Support website performance monitoring through analytics and KPI reporting
Support optimization initiatives to improve website visibility through SEO and SEM strategies

REQUIREMENTS

Minimum 3–4 years of experience in similar roles
Experience in managing Google Ads and social media campaigns
Knowledge of Google Analytics and performance analysis tools
Strong skills in SEO and SEM
Knowledge of main online and offline communication channels and tools
Experience in social media management
Ability in content management and content creation
Familiarity with project management tools (e.g., WBS)
Proficiency in Microsoft Office Suite, especially Power Point
Excellent command of English, both written and spoken
Availability for business travel and events (e.g., trade shows, exhibitions)
Preferred background in manufacturing companies
Degree in Marketing, Economics, Languages, or related fields

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