Data-Driven Activation Specialist

Location: Sant'Ambrogio di Torino

Company Overview:

Stellantis   is a leading global automaker and mobility provider that offers clean, connected, affordable and safe mobility solutions. Our Company’s strength lies in the breadth of our iconic brand portfolio, the diversity and passion of our people, and our deep roots in the communities in which we operate. Our ambitious electrification and software strategies and the creation of an innovative ecosystem of strategic, game-changing partnerships are driving our transformation to a sustainable mobility tech company.
The driving force behind us is the diverse and talented group of men and women around the world who bring their passion and experience to their work every day. And while we are a truly global organization, we remain deeply rooted in the communities in which we operate and where our colleagues live and work.
With industrial operations in nearly 30 countries,   Stellantis   could consistently exceed the evolving needs and expectations of consumers in more than 130 markets, while creating superior value for all stakeholders.

The   Data-Driven Activation Specialist   is part of the EE   CRM, Digital & Data-Driven Marketing   Department within the Regional Marketing, Performance & Events Business Unit. The primary responsibility of this role is to   support Brands and Markets in implementing data-driven customer activation journeys aimed at maximizing customer loyalty and retention   , as well as boosting lead generation and funnel conversions.

Responsibilities:

• Define and drive the overall activations use cases, ensuring alignment with business goals and customer-centric principles

• Drive the   Omnichannel Activations framework   , integrating product launches, tactical campaigns, onboarding, ownership, and anti-attrition programs

• Collaborate with brands and markets to design and optimize omnichannel campaigns to drive business value

• Execute management initiatives to transition from tactical to always-on, hyper-personalized activations

• Oversee governance, agency management, and ensure best practices   in campaign execution

• Drive innovation such as launching new activation channels, tools and usage of   AI, Gen AI or AI agents   in process workflows.

• Drive the Prospecting and Loyalty journey and define use cases from design to go-live and optimization

• Define framework to measure the Omnichannel activation

Role highlights:

• You are the spider in the web working with cross functional departments & markets like: IT, data, brand marketing, sales, and customer experience teams

• You convince stakeholders with data insights and strong communication skills

• Possibility to travel in Europe to visit markets & brands

• Drive change management within the European Stellantis organization

• Be pathfinder on data driven marketing, organization change management, drive new business use cases

• Map and optimize end-to-end customer journeys, ensuring personalized and consistent experiences across all channels.

• Ensure all omnichannel activations comply with data privacy regulations and internal governance standards

• Leverage CDP, AI, and GenAI-enabled workflows to industrialize campaign execution, segmentation, and personalization at scale.

KPIs:

• Revenue / incremental value generated by   omnichannel activations

• Funnel conversion uplift (prospect → customer → loyal customer)

• Campaign conversion rates (contribution to FCOs)

• CDP adoption & activation rate across markets and brands

• Customer engagement, relevancy and retention metrics

Key Competencies and

Soft Skills:

• 5 to 8 years of professional experience

• Strong analytical and problem-solving skills

• Strong execution mindset with attention to detail and ability to manage multiple campaigns in parallel

• Excellent communication and collaboration abilities

• Customer-oriented mindset

• Change leadership and stakeholder management

• Agility and adaptability in a fast-evolving environment

• Able to communicate in   professional English   language verbal and written

At   Stellantis   , we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.
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