Digital Marketing & Sales Manager

Location: Cusano

Experteer Overview In this role you drive digital growth for

E.ON Energia, shaping strategies across energy commodities and value-added solutions. You will align marketing and sales initiatives with business goals while leveraging data, performance insights, and evolving digital trends. You’ll collaborate with cross-functional teams and external partners to optimize the customer funnel from acquisition to conversion. The opportunity emphasizes AI-enabled marketing innovation and scalable, data-driven growth. You join a mission-driven team shaping Europe’s energy transition.

Retribuzione / Benefits Define and lead the digital marketing and sales strategy across energy commodities and value-added solutions to align with growth goals

Manage digital acquisition and lead generation across B2C and B2B, including budget planning and ROI optimization

Drive paid and organic growth initiatives, including SEO, to increase qualified traffic and conversions

Design customer journeys to generate high-quality leads and sustainable growth across channels

Advance marketing tech and data ecosystems using AI, CDPs, personalization, and GEO/LLM-based optimizations

Oversee external agencies and partners, ensuring alignment with marketing and global stakeholders

Responsabilità

At least 8 years of experience in digital marketing, digital sales, or related commercial roles with increasing responsibility

Experience managing large-scale customer acquisition programs and substantial marketing investments

Leadership experience in energy, utilities, telecom, insurance, or similar sectors (energy sector experience a plus)
Strong knowledge of digital channels and performance drivers (performance marketing, SEO, analytics, martech)
Solid understanding of AI applications in digital marketing (personalization, CDPs, LLM/GEO-based optimization)
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