Content & Community Manager

Location: Turbigo

Position
We are looking for a  Content & Community Specialist  who combines editorial thinking, platform expertise, and community management skills to help create meaningful conversations between brands and people.

Responsibilities
Editorial Planning

Develop monthly and always‑on editorial calendars across social media platforms under the guidance of a Senior Content Manager.

Translate campaign strategies into channel‑specific content plans.

Identify reactive and proactive content opportunities based on trends, cultural moments, and community insights.

Ensure consistency in tone of voice and adherence to platform best practices across all content.

Community Management

Manage day‑to‑day interactions across brand social channels.

Moderate comments and conversations while maintaining each brand’s tone of voice.

Escalate sensitive issues or potentially critical conversations when necessary.

Transform community feedback into actionable insights for the wider team.

Identify recurring questions, behaviours, and opportunities to improve engagement.

Content Development

Create captions, copy, and social‑first content when required.

Prepare briefs for creative, design, and motion teams regarding editorial assets.

Collaborate throughout the entire content production process, from briefing to publishing.

Support influencer and creator activations from an editorial perspective.

Ensure content is optimised for each platform and audience.

Cross‑Functional Collaboration

Work closely with Creative, Strategy, Account, Media, PR, and Data teams.

Align editorial plans with campaign objectives and paid media strategies.

Contribute to brainstorming sessions with platform expertise and a social‑first mindset.

Coordinate with Project Managers to ensure timely project delivery.

Reporting & Insights (in collaboration with the Analytics Unit)

Monitor content performance and community health.

Produce regular reports highlighting key learnings and optimisation opportunities.

Stay updated on platform developments, algorithm changes, and emerging content formats.

Provide recommendations to improve engagement, reach, and overall content effectiveness.

Qualifications

2–3 years of experience in social media, editorial content, or community management, preferably within an agency environment.

Fluent in English, both written and spoken.

Strong knowledge of social media, streaming, and entertainment platforms.

Experience using publishing and community management tools such as Sprinklr, Sprout Social, Emplifi, or similar platforms.

Passionate about internet culture, creators, digital trends, and online communities.

Highly organised, detail‑oriented, and comfortable managing multiple brands simultaneously.

Curious, proactive, and collaborative.

Comfortable working in a dynamic and fast‑paced environment.

Nice to Have

Experience managing influencer or creator‑led content.

Knowledge of social listening tools and platforms.

Basic understanding of paid social media and content amplification strategies.

Experience working with international or global brands.

Strong editorial sensitivity and excellent copywriting skills.

Experience analysing content performance and reporting insights.

Benefits

Continuous Development:
Personalised learning and development opportunities available at every stage of your career.

Growth Culture:
Challenging projects within a collaborative and innovation‑driven environment.

People Care:
Initiatives dedicated to physical and mental wellbeing, fostering a culture of collaboration, respect, and inclusion.

Compensation
Annual Gross Salary Range (RAL) €28,000 – €32,000. The salary range has been determined based on objective and neutral criteria, including role responsibilities, required competencies, organisational level, market benchmarks, and internal equity considerations.

Diversity, Equity & Inclusion
This vacancy is open to candidates of any gender, age, and nationality, in compliance with applicable equal opportunities and anti‑discrimination legislation. The job advertisement has been drafted in accordance with the principles of UNI/PdR 125:2022, the Italian standard for gender equality. Publicis Groupe promotes inclusive and non‑discriminatory recruitment processes. Job titles, evaluation criteria, and language have been designed to be neutral and fully aligned with equal opportunity principles.

If you have any specific requirements (for example, accessibility needs), please let us know during the initial contact. We are committed to ensuring a fair, inclusive, and accessible recruitment process for everyone.

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