Social & Digital Specialist

Location: Vimercate

Position
Social & Digital Specialist

Job Overview

Location:

Vimercate e Monvalle, Italy. Hybrid: 2 days in the office and 3 days remote. Employment:
Permanent. Join the GCX SEMEA team to develop and execute social media strategies that support global and regional brand plans, align campaign objectives, manage organic and paid social media activity, act as brand ambassador, monitor sentiment, interpret performance metrics, manage operations via social media platforms, partner with customer support, and track, evaluate and report on social media interactions and campaign performance.

Responsibilities

Develop and execute social media strategies supporting global and regional brand plans and key marketing initiatives.

Align campaign objectives and content execution, including lead generation activities, with Local Digital Marketing Manager and Central Brand Teams.

Manage organic and paid social media activity across relevant channels, incorporating user‑generated content into broader brand strategies.

Act as brand ambassador by engaging audiences, responding to questions and queries, and nurturing positive brand relationships in line with tone of voice guidelines.

Monitor brand sentiment through social listening and use insights to strengthen customer experience, support retention, and acquire new customers.

Interpret performance metrics, act on insights to optimise campaign execution and improve social media effectiveness.

Manage social media operations through agreed technology platforms such as Social Bakers and other approved tools.

Partner closely with customer support teams to resolve customer service issues raised through social media channels.

Track, evaluate, and report regularly on social media interactions, campaign performance, and audience engagement.

Monitor trends across social, digital, and mobile media, and contribute innovative ideas through brainstorming sessions to support business growth.

Qualifications

Exceptional English communication skills, both written and verbal.

In‑depth knowledge of major social media platforms and hands‑on experience managing social communities in a professional or corporate environment.

Experience executing and coordinating Facebook advertising campaigns and broader digital marketing campaigns.

Strong analytical, organisational, and project management skills, with the ability to process data, interpret performance metrics, and thrive in a fast‑paced environment.

Creativity, sound judgement, and understanding of crisis management principles; experience engaging influencers, agencies, and external audiences is highly valuable.

Benefits & Compensation

Competitive salary range: €28,000.00 – €36,200.00 (salary may vary based on location, role and experience).

Comprehensive benefits plan: medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off (vacation, holidays, personal days), tuition reimbursement.

Discounts on Stanley Black & Decker tools and products and other partner programs.

EEO Statement
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

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