Channel & Segment Marcom Leader

Location: Stezzano

Experteer Overview  In this role you will translate commercial strategies into impactful marcom programs and messages, leading a global/local team to boost brand awareness, digital engagement, and opportunities pipeline. You will plan, execute, and measure marcom activities aligned with country and global objectives, leveraging marketing tools and campaigns. You’ll localize assets for country deployment and collaborate across functions to drive growth.

This position offers international exposure, cross-region projects, and leadership development in a values-driven company.
Benefits   Plan and execute Mar Com programs aligned with country Brand and global requirements
Assess program ROI and optimize campaigns accordingly
Localize and assemble communication assets for country deployment
Leverage global campaigns and marketing tools, including Marketing Automation
Provide transversal support and collaborate with other functions
Coordinate promotional activities, events, and in-store promotions
Responsibilities   Master degree in economy, business, management or equivalent
Fluent English
5 years of relevant experience in increasing product/brand awareness and developing promotional programs
Experience creating/coordinating advertising materials
Knowledge of optimal advertising/promotional channel mix for defined customer segmentation
Experience managing events, conferences, and promotional merchandise
Experience measuring advertising and promotion effectiveness for ROI
Fundamental Requirements   Permanent contract
Flexibility at work

Career development and training
Global exposure and cross-region projects
Health insurance
Global Family Leave program

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