PR Manager

Location: Cortina D'Ampezzo

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.

Mandarin Oriental is the award-winning owner and operator of some of the world's most luxurious hotels, resorts and residences, located in prime destinations across the globe, with a strong development pipeline. Renowned for creating some of the world's most sought-after properties, the Group delivers legendary service inspired by its Asian heritage while setting the benchmark for contemporary luxury hospitality.

Mandarin Oriental Cristallo, Cortina  is an upcoming luxury alpine resort set above the iconic mountain town of Cortina d'Ampezzo, in the heart of the UNESCO-listed Dolomites.  Scheduled to open in Winter 2026 , this landmark property will feature 83 elegantly appointed guestrooms and suites, many offering breathtaking views of the surrounding mountains. Blending the historic charm of the legendary Cristallo Hotel with Mandarin Oriental's legendary service and contemporary luxury, the resort will offer exceptional restaurants and bars, refined event spaces, and a world-class Spa & Wellness sanctuary with extensive wellness facilities.

Guests will enjoy an unparalleled alpine experience throughout the year, including skiing, hiking, mountain biking, climbing and wellness retreats, establishing the resort as one of Europe's most prestigious mountain destinations.

Role Summary
As  PR Manager  at Mandarin Oriental Cristallo, Cortina, you will play a key role in building and strengthening the resort's reputation throughout the pre-opening phase and ongoing operations. Reporting to the  Marketing & Communications Manager , you will be responsible for executing the resort's public relations strategy, managing media and influencer relationships, coordinating partnerships and events, and creating compelling brand stories that position Mandarin Oriental Cristallo as one of Europe's leading luxury alpine destinations.

You will ensure consistency in messaging, tone of voice and brand image across all external communications while supporting the successful launch and long-term visibility of the resort.

Key Responsibilities
Pre-Opening Responsibilities

Support the development and execution of the pre-opening PR strategy in collaboration with the Marketing & Communications Manager and Mandarin Oriental Hotel Group Corporate Communications.

Build awareness and anticipation for the opening of Mandarin Oriental Cristallo, Cortina through targeted media outreach and strategic storytelling.

Develop and maintain comprehensive press materials including press kits, fact sheets, biographies, media assets and opening announcements.

Establish relationships with key Italian and international media, luxury travel editors, journalists, influencers and opinion leaders.

Coordinate media visits, influencer stays, familiarization trips, interviews and pre-opening press events.

Support the planning and execution of the official opening ceremony and other high-profile launch activations.

Collaborate with operational departments to ensure all communications accurately reflect the resort's products, services and guest experiences.

Assist in identifying strategic partnerships that enhance brand visibility before opening.

Operational Responsibilities

Execute the annual Public Relations strategy in alignment with the resort's commercial objectives and Mandarin Oriental brand standards.

Build and maintain strong relationships with local, national and international media, influencers, tourism boards and luxury brand partners.

Manage media enquiries, interviews, press visits, photo shoots and influencer collaborations.

Coordinate PR events, product launches, seasonal campaigns and brand activations.

Produce high-quality communication materials including press releases, media alerts, speeches, invitations, newsletters and editorial content.

Ensure consistency in storytelling, messaging, tone of voice and visual identity across all external communications.

Monitor media coverage and prepare regular PR performance reports, campaign evaluations and media analysis.

Coordinate external PR agencies and maintain close alignment with the Marketing & Communications Manager and Mandarin Oriental Hotel Group Corporate Communications.

Support community engagement initiatives, CSR activities and destination partnerships that reinforce the resort's reputation.

Work closely with the Marketing, Digital Marketing and Social Media teams to maximise integrated campaigns and storytelling opportunities.

Support crisis communication activities when required, ensuring timely and brand-appropriate messaging.

Stay informed about luxury hospitality, travel and lifestyle trends to proactively identify media opportunities and emerging industry topics.

Qualifications & Experience
The ideal candidate will possess:

Minimum 3–5 years of experience in Public Relations within luxury…