PR Manager

Location: Cortina D'Ampezzo

Role Summary
As  PR Manager  at Mandarin Oriental Cristallo, Cortina, you will play a key role in building and strengthening the resort's reputation throughout the pre-opening phase and ongoing operations. Reporting to the  Marketing & Communications Manager , you will be responsible for executing the resort's public relations strategy, managing media and influencer relationships, coordinating partnerships and events, and creating compelling brand stories that position Mandarin Oriental Cristallo as one of Europe's leading luxury alpine destinations.

You will ensure consistency in messaging, tone of voice and brand image across all external communications while supporting the successful launch and long-term visibility of the resort.

Key Responsibilities
Pre-Opening Responsibilities

Support the development and execution of the pre-opening PR strategy in collaboration with the Marketing & Communications Manager and Mandarin Oriental Hotel Group Corporate Communications.

Build awareness and anticipation for the opening of Mandarin Oriental Cristallo, Cortina through targeted media outreach and strategic storytelling.

Develop and maintain comprehensive press materials including press kits, fact sheets, biographies, media assets and opening announcements.

Establish relationships with key Italian and international media, luxury travel editors, journalists, influencers and opinion leaders.

Coordinate media visits, influencer stays, familiarization trips, interviews and pre-opening press events.

Support the planning and execution of the official opening ceremony and other high-profile launch activations.

Collaborate with operational departments to ensure all communications accurately reflect the resort's products, services and guest experiences.

Assist in identifying strategic partnerships that enhance brand visibility before opening.

Operational Responsibilities

Execute the annual Public Relations strategy in alignment with the resort's commercial objectives and Mandarin Oriental brand standards.

Build and maintain strong relationships with local, national and international media, influencers, tourism boards and luxury brand partners.

Manage media enquiries, interviews, press visits, photo shoots and influencer collaborations.

Coordinate PR events, product launches, seasonal campaigns and brand activations.

Produce high-quality communication materials including press releases, media alerts, speeches, invitations, newsletters and editorial content.

Ensure consistency in storytelling, messaging, tone of voice and visual identity across all external communications.

Monitor media coverage and prepare regular PR performance reports, campaign evaluations and media analysis.

Coordinate external PR agencies and maintain close alignment with the Marketing & Communications Manager and Mandarin Oriental Hotel Group Corporate Communications.

Support community engagement initiatives, CSR activities and destination partnerships that reinforce the resort's reputation.

Work closely with the Marketing, Digital Marketing and Social Media teams to maximise integrated campaigns and storytelling opportunities.

Support crisis communication activities when required, ensuring timely and brand-appropriate messaging.

Stay informed about luxury hospitality, travel and lifestyle trends to proactively identify media opportunities and emerging industry topics.

Qualifications & Experience
The ideal candidate will possess:

Minimum  3–5 years of experience  in Public Relations within luxury hospitality, luxury lifestyle brands or a leading PR agency.

Previous  pre-opening experience  in luxury hospitality is highly desirable.

Strong network of Italian and international media contacts within the luxury travel, hospitality and lifestyle sectors.

Proven experience managing media relations, influencer collaborations and luxury events.

Excellent writing, editing and storytelling skills, with exceptional attention to detail.

Strong understanding of luxury brand positioning, reputation management and media relations.

Excellent interpersonal, communication and relationship-building skills.

Highly organised with outstanding planning, prioritisation and project…