Head Of Adtech & Media

Location: Bardi

Head of AdTech & Media - Lombardy, Italy
For an advertising agency, we're looking for Head of AdTech Media. This role combines media strategy, planning, and digital activation, with the objective of strengthening in-house capabilities (fully owning media planning and buying across offline and digital channels), driving consistent, data-driven media performance.

Key Responsibilities

Media Strategy Planning:
Media Lead media strategy and planning across all channels (offline and digital).

Digital Activation - AdTech Oversight:
Oversee digital activation, including programmatic, paid social, and search.

Performance KPI Management:
Define and manage KPI frameworks, reporting, and performance programmatic optimization.

Brand Performance Alignment:
Ensure alignment between brand and performance objectives.

Client Stakeholder Management:
Act as a senior point of contact for client stakeholders.

Partner Vendor Management:
Manage external partners and vendors.

Team Leadership Organization:
Operate team under the position by leading Media and AdTech, ensuring clear roles and responsibilities.

Required Experience

10-15+ years in Media, Digital media, AdTech, Programmatic.

Strong experience across media strategy, planning, and digital buying.

Experience managing integrated media teams or capabilities.

Solid understanding of data, performance marketing, and analytics.

Experience working with large-scale media budgets.

Strategic and hands-on when needed.

Comfortable working across media, data, and technology.

Able to bring structure and clarity to complex environments.

Compensation
Range: 70k-80k € + 10% bonus + 400€ welfare + €12 ticket restaurant. Livello Quadro. CCNL Commercio.

Location
Milano, Italy. Hybrid mode.

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