Media Communications Specialist - Formula 1

Location: Asolo

Alpinestars is a global leader in performance, protection, and lifestyle apparel, rooted in motorsports and action sports. While our products are trusted by world-class athletes in MotoGP, Formula One, and motocross, we also design and deliver high-quality gear and apparel for a broad range of customers—from professional riders to everyday enthusiasts.
Driven by innovation, engineering excellence, and a deep understanding of performance and design, we continuously push the boundaries of product development.
Driven by a relentless pursuit of performance, protection, and innovation, Alpinestars is a global leader and premium brand in advanced rider equipment. From world‑championship motocross tracks to the most extreme enduro terrain, we develop technical solutions for riders who compete, train, and push beyond limits every day.

About the role

We are looking for a  Media & Communications Specialist – Formula 1,  who will be   responsible for developing and executing strategic communication activities that elevate Alpinestars' presence within the Formula 1 ecosystem. Acting as a key storyteller and brand ambassador, this role translates Alpinestars' commitment to performance, protection, innovation, and racing heritage into compelling narratives that resonate with media, teams, drivers, partners, and motor sport fans worldwide.

Key Responsibilities

Brand Storytelling & Strategic Communications

Develop and communicate compelling stories that express the Alpinestars brand narrative, highlighting excellence in performance, protection, innovation, and racing technology.
Translate technical product advancements, athlete achievements, and motor sport innovations into engaging media content and communication initiatives.
Ensure clear, consistent, and authentic brand messaging across all Formula 1 communication channels and stakeholder interactions.
Identify and capitalize on storytelling opportunities that reinforce Alpinestars' leadership in motor sport protection and performance

Media Relations & Press Management

Build, develop, and maintain strong relationships with international motor sport media, Formula 1 journalists, broadcasters, digital platforms, and industry opinion leaders
Manage all press activities related to Formula 1 programs, including product launches, press releases, media kits, interviews, and editorial opportunities
Coordinate proactive media outreach to maximize brand visibility and coverage throughout the racing season
Monitor media performance and identify opportunities to increase positive brand exposure

Event & Motorsport Engagement

Actively engage with the Formula 1 ecosystem through race weekends, team activities, industry events, product launches, and partner activations
Support and coordinate media experiences, product presentations, and trackside activities, ensuring premium brand representation at all times
Manage communications support during key motor sport events and strategic brand initiatives
Foster relationships with teams, drivers, engineers, and industry partners to strengthen Alpinestars' position within the Formula 1 community

Athlete, Ambassador & Partner Communications

Serve as a communication liaison between Alpinestars and Formula 1 ambassadors, teams, drivers and key partners
Support and align athlete and ambassador storytelling with overall brand strategy, communication objectives, and product positioning
Collaborate with sponsored athletes and partners to develop authentic and engaging content opportunities
Ensure communication consistency across all athlete, team, and partner activations

Qualifications

Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field
Proven experience in media relations, communications, public relations, or content marketing, preferably within motor sport, automotive, sports, or premium lifestyle industries
Strong understanding of Formula 1, motor sport culture, and the global motor sport media landscape
Exceptional written and verbal communication skills in English; additional languages are considered an advantage
Experience managing media events, press activities, and stakeholder relationships at an international level
Ability to translate technical concepts into compelling, audience-focused narratives

Location :
Asolo (on site)

Salary package:

starting from 60,000€ + meal voucher +welfare