Manager PR & Influencer​/VIP; m​/f​/d; Home & Design

Position: Manager PR & Influencer/VIP (m/f/d) - Home & Design
Location: Turbigo

Italy / Milano

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style.

After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill:

Develop and execute a comprehensive PR, influencer, and VIP strategy aligned with the brand positioning and overall business objectives

Build and maintain strong, long-term relationships with media, agencies, talents, and strategic partners, with a focus on the fashion, lifestyle, design, art, and music sectors

Identify, manage, and oversee VIPs, opinion leaders, tastemakers, and talents aligned with the brand identity, including negotiations, contract management, briefings, deliverables, timelines, and budget responsibility

Lead seeding and gifting strategies, as well as social and PR amplification initiatives and paid influencer campaigns

Collaborate closely with the Events team in planning and executing global PR events and guest lists, including VIP management, hospitality, and support for local community activations

Develop and coordinate strategic initiatives to grow local communities in key cities, closely connected to cultural calendars and with a strong focus on flagship locations

Identify, establish, and manage strategic partnerships for product placements, social amplification, and events

Serve as the central point of contact for local teams and PR agencies worldwide, including the management and approval of global and local influencer activities, as well as the definition and implementation of KPIs and performance objectives

Develop and manage global toolkits, materials, and guidelines to support international teams

Monitor, analyze, and report on media coverage, campaign performance, and ROI

Your stroll to CYBEX:

Successfully completed degree in Communications, Public Relations, Marketing, Fashion Management, Media Studies, or a comparable field

Professional experience within luxury lifestyle, design, or interior brands

Strong experience in PR, influencer marketing, or brand communications

Excellent international network of media contacts, key opinion leaders, agencies, and influencers

Proven success in managing influencer partnerships, VIP activations, and talent collaborations

Confident handling of influencer platforms as well as analytics and reporting tools

Strong understanding of social media platforms, content formats, and current digital trends

Excellent organizational skills and the ability to manage multiple projects and priorities simultaneously in a fast-paced environment

Proactive and confident personality with a strong understanding of premium brand positioning and outstanding communication skills

Business-fluent English skills;
German language skills are considered a plus

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