Category & Shopper Marketing Manager Bevande​/Gelati

Location: Alba

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Category & Shopper Marketing Manager Bevande/Gelati

About the Role:

If you are passionate about understanding shopper behavior and turning insights into business growth, this role offers the opportunity to make a real impact on  Ferrero’s Beverage & Chilled categories.
As a  Shopper Marketing Manager , you will drive category growth by analyzing shopper trends, market dynamics, and category performance. Working closely with Marketing, Sales, and Customer Marketing teams, you will transform insights into strategies that strengthen our brands and create value for both shoppers and customers.

Main Responsibilities:

You will  identify growth opportunities  by analyzing shopper behaviors, consumption trends, and market evolution across channels and store formats. You will  develop business recommendations  to support innovation, category expansion, and product launches, while contributing to sales forecasting and performance reviews.
You will  work closely with Marketing, Sales, and Customer Marketing  teams to define category growth strategies, support assortment and innovation plans, and deliver Category Management projects with key customers. You will also collaborate with cross-functional teams to ensure alignment and successful execution of strategic priorities.

About You:

You bring a  Master’s degree in Economics, Marketing, Business Administration , or a related field, along with some years of  experience  in Marketing, Trade & Shopper Marketing, Customer Management, or Shopper Insights roles, ideally within the FMCG industry.
You bring a strong  understanding of shopper behaviors  and category dynamics, combined with solid analytical skills and experience working with Nielsen, IRI, and consumer research data. Your ability to turn insights into actions helps drive business growth and stronger customer engagement. You are comfortable working with digital tools and business applications, including advanced Excel  and the  Microsoft Office  suite, and you communicate fluently in  Italian and English.
You bring curiosity, creativity, proactivity, and adaptability, together with a collaborative mindset and the ability to build effective relationships across teams.

Ready to make an impact?
Join us and help shape the future of our Beverage & Chilled categories.

What We Offer:

The role is classified at Level Quadro 1S under the National Collective Agreement for the Food Industry (CCNL Industria Alimentare). The guaranteed minimum base annual gross salary established by the CCNL for the applicable level is € 50.083. The compensation package also includes an annual variable component with a target of up to 10% of base salary.

The overall compensation will be determined based on the experience, skills, and qualifications of the selected candidate.

Careers with caring built in - discover our benefits here.

About Ferrero:
Ferrero began its journey in the small town of  Alba in Piedmont, Italy, in 1946.  Today, it is one of the world’s largest sweet-packaged food companies, with many  iconic brands  sold in countries all over the world. Find out more at

DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey  diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.

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