Digital Media Manager - Retail Media

Location: Turbigo

About the Role
We are seeking a hands‑on Retail Media Trading Manager to lead the planning, activation, and optimization of retail media campaigns across Reckitt brands. This role is central to driving performance within retail media environments, working closely with internal teams and retail partners to ensure best‑in‑class execution across platforms such as Amazon and other key e‑retailers.
As the primary point of contact for Italy & Greece, you will co‑create and execute retail media tactical plans that align with brand objectives. You will ensure campaigns are optimized in real‑time and delivering against KPIs.
Your Responsibilities

Lead the planning and execution of retail media campaigns across key e‑retailers and retail media networks.
Co‑create retail media activation plans in collaboration with audience, performance, and content teams.
Advise on retail media strategies and in‑platform tactics aligned with brand and sales objectives.
Guide a team of retail media traders, providing optimisations suggestions and governance for campaign execution.
Collaborate with cross‑functional teams to execute test‑and‑learn initiatives within retail media environments.
Provide regular performance reporting and actionable insights to CE teams.
Identify new opportunities for innovation and efficiency in retail media trading.
Share success stories and case studies to drive knowledge sharing across teams.

The Experience We're Looking For

Bachelor’s degree in marketing, business, or a related field.
Minimum 4‑5 years of hands‑on experience in retail media trading, programmatic, or eCommerce media buying.
Deep understanding of retail media platforms (e.g., Amazon DSP, Walmart Connect, Pacvue, Criteo and local retail vendors).

Experience with ad verification and measurement tools (e.g., Double Verify, Google Campaign Manager).
Proven ability to manage teams, set objectives, and prioritize tasks effectively.

Key Skills

Passion for retail media and digital commerce.
Strong stakeholder management and communication skills.
Excellent organizational and prioritization abilities.
Proactive problem‑solver with a growth mindset.
High level of curiosity and eagerness to innovate.
Proficiency in Excel and PowerPoint.

The Skills for Success

Consumer Insights
Analytical skills
Presentation skills
Drive Innovation
Storytelling
Marketing optimization
Commercial acumen
Collaboration
Brand Management

What We Offer
With inclusion at the heart of everything we do, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market.

Through our global share plans we offer the opportunity to save and share in Reckitt’s potential future successes. For eligible roles, we also offer short‑term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt’s pay for performance philosophy.
Equality
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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