Digital Marketing Manager

Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and Fin Ops, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into cost optimization, compliance and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint in hybrid environments-from on‑premises to SaaS to containers to cloud.

We’re transforming the software industry. We’re Flexera. With more than 50,000 customers across the world, we ’re achieving that goal. But we know we can’t do any of that without our team. Ready to help us re‑imagine the industry during a time of substantial growth and ambitious plans? Come and see why we’re consistently recognized by Gartner, Forrester and IDC as a category leader in the marketplace.

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• Support global paid media and social initiatives, collaborating across teams to drive measurable pipeline and revenue impact. This role focuses on paid search, paid social, and emerging platforms, while contributing to organic social and SEO efforts.
• Work closely with two other Senior Digital Marketing Managers, the Web team, Field Marketing, and Lifecycle Campaign Managers to enhance user journeys and optimize conversion.
• Be actively involved in campaign execution, including paid media and paid social, performance analysis, landing page development, and social media support, with a strong emphasis on testing and optimization.
• Partner with our paid media agency to ensure alignment on strategy, performance goals, and reporting standards.

• Co‑manage and optimize paid media campaigns across Google Ads, Linked In, display, paid social, and emerging platforms.
• Co‑manage the paid media agency relationship, ensuring alignment on goals, performance expectations, and reporting standards.
• Provide strategic direction and feedback based on analytics to continuously improve agency output.
• Partner with Field Marketing and Lifecycle Marketing Managers to align paid strategies with audience targeting and funnel progression.
• Conduct A/B testing on ad copy, audience segments, and landing pages to improve CTR, CVR, and CPL.
• Collaborate with the Web team to create and optimize Drupal landing pages and personalized experiences for campaigns; improve conversion rate optimization (CRO).
• Stay current on analytics best practices, evolving tools, and industry benchmarks to enhance reporting capabilities and drive continuous improvement.

• Help oversee paid and organic social campaigns across platforms like Linked In, Facebook, and emerging channels.
• Collaborate with content and brand teams to ensure messaging consistency and audience engagement.
• Schedule and publish social posts in alignment with content calendars and campaign timelines.
• Monitor social performance metrics and optimize campaigns for awareness and lead generation.

• Analyze performance across paid media, web, and campaign channels using tools like GA4, Salesforce, and marketing automation platforms to surface actionable insights.
• Monitor key metrics (CTR, CVR, CPL, pipeline contribution, ROI) and identify trends, anomalies, and optimization opportunities.
• Collaborate with Lifecycle Marketing and Web teams to interpret data and recommend changes that improve campaign performance and user experience.
• Create and maintain reporting dashboards and campaign summaries to communicate performance and insights to stakeholders and leadership.
• Stay current on analytics best practices, evolving tools, and industry benchmarks to enhance reporting capabilities and drive continuous improvement.

• Assist with keyword research, competitive analysis, and technical SEO improvements, and actively implement optimizations based on findings and best practices.
• Collaborate with the Web team to ensure changes are applied correctly…