Partner Marketing Strategist

Job Description

IFS is seeking a highly capable, self-directed Partner Marketing Strategist. In this role, you will develop a deep comprehension of the IFS and IFS partner GTM strategy and work directly with partners and SI’s (regional and global) to develop and deliver marketing programs that acquire new customers, as well as retain and grow existing customers. You will be responsible for working with our global marketing team to design messaging and enable campaign strategies to help grow the IFS partner network, along with helping the partner network generate pipeline.

You will act as the primary marketing contact for the North America team participating in regular team calls, in-person meetings and planning sessions. You will also act as the primary marketing contact and consultant the strategic partnership, defining the regional strategy as well as building and executing annual joint marketing plans and programs. You will constantly monitor administer IFS utilization of Partner Market Development Funds (MDF), including being an expert resource on process, guidelines and compliance for internal marketing teams and partners.

The ideal candidate has experience in B2B enterprise technology marketing, an entrepreneurial spirit, and a successful track record in managing to partner marketing and building top of funnel pipeline.

• Develop and execute best-in-class marketing plans with key partners that effectively drive awareness and adoption of IFS partner solutions
• Work closely with partner directors to identify priorities and partner marketing initiatives
• Define regional joint marketing plans with strategic partners
• Develop detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, follow-up activities, and success metrics
• Work closely with top IFS partners to build joint value proposition messaging and content
• Create innovative programs to scale efforts
• Proven success in managing complex and multi-faceted, measured marketing programs with the ability to drive projects through completion and metrics.
• Develop marketing roadmaps that link the dots across channels and deliver a unified and coherent message to target audiences
• Research and pilot new programs and ideas that will drive future success
• Build effective relationships with key stakeholders

• Possess an expert comprehension of how to drive business and marketing with and through the partner ecosystem
• Knowledgeable in B-to-B marketing management most specifically in the area of business software applications
• Background in leveraging various marketing tactics such as digital, trade shows, business development teams, email marketing, third-party programs, etc.
• Accomplished a range of skills from high-level strategic thinking to creative and execution
• Proven experience in any of the following industries would be a plus (not required):
  Manufacturing, Construction, Energy, Aerospace & Defense, or Field Service Management
• Demonstrate ability to tie marketing programs to ROI metrics
• Strong team player, motivated to work collaboratively across a variety of stakeholders
• Knowledge of industry tools including Marketo, Outreach, CRM, Linked In, Power
  
  BI, etc.
• Professional-level presentation and written communication skills
• Recommended 7+ years of experience in directing marketing and communications
• Demonstrates strong project management skills and is a proactive self-starter
• Strong organizational and time management skills and ability to handle multiple projects and meet deadlines
• Able to simplify/synthesize complex data from a variety of sources and then communicate solutions in a simple, fresh perspective that clearly outlines the roles and deliverables of marketing channels
• Possesses analytical mindset and innate curiosity, valuing research, insight, metrics, and data-driven decision-making
• Develops positive relationships across all levels of seniority cross-functionally, leveraging communications and project management skills to ensure consistency and alignment between all stakeholders internally and externally
• Maturity, confidence, and perspective to manage quick/unexpected transitions or…