Product Marketing Specialist

The Product Marketing Specialist supports commercial growth by managing product marketing, product commercialization, digital marketing, and sustainability reporting activities across Hi-Cone’s current flexible packaging portfolio, equipment platforms, and future innovation pipeline.

The Product Marketing Specialist supports commercial growth by managing product marketing, product commercialization, digital marketing, and sustainability reporting activities across Hi-Cone’s current flexible packaging portfolio, equipment platforms, and future innovation pipeline.

Reporting to the Director of Sustainability, Regulatory Compliance & Marketing, this role serves as the marketing owner for Hi-Cone’s product portfolio and is responsible for product positioning, messaging, value proposition development, product communications, product trademarks, commercialization support, and digital marketing initiatives that strengthen market visibility, customer engagement, and product adoption. The position works closely with Product Management, Innovation, Engineering, Sales, and Business Development to ensure Hi-Cone’s current offerings and future innovations are effectively positioned and communicated to the marketplace.

The Product Marketing Specialist also owns customer sustainability reporting, Product Carbon Footprint (PCF) submissions, Life Cycle Assessment (LCA) management, ESG-related reporting support, environmental data management, and customer sustainability data requests. This includes coordinating environmental data, managing reporting requirements, maintaining supporting documentation, and ensuring customer, NGO, and internal reporting activities are completed accurately and consistently. The role plays a key part in supporting Hi-Cone’s growth strategy by helping bring new solutions to market, strengthening communication of the company’s value proposition, managing digital product communications, and ensuring sustainability performance data is translated into credible support for commercialization, customer engagement, and business growth.

• Serve as the marketing owner for Hi-Cone’s current flexible packaging portfolio, equipment platforms, and future innovation pipeline.
• Develop and maintain product positioning, messaging, value propositions, product literature, presentations, and customer-facing content that support commercial growth and market differentiation.
• Partner with Product Management, Innovation, Engineering, Sales, and Business Development teams to communicate product capabilities, customer benefits, sustainability advantages, and business value.
• Conduct market assessments, competitive reviews, and portfolio analyses to identify opportunities to strengthen positioning, improve differentiation, and support growth objectives
• Develop commercialization and go-to-market support materials for new packaging innovations, and equipment platforms.
• Create product launch materials, customer presentations, sales tools, internal training resources, and supporting content that drive market awareness and product adoption.
• Maintain consistency in product messaging and positioning across customer-facing materials, digital platforms, commercialization initiatives, and sales tools.

• Own Hi-Cone’s global digital marketing presence, including website content, product pages, email campaigns, social media channels, and digital communications.
• Ensure Hi-Cone’s current flexible packaging portfolio, equipment capabilities, sustainability performance, and future innovations are accurately represented across digital and…