Sr. Marketing Analyst

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At Gerdau, we empower our people to grow, thrive, and make a difference—together. With a culture built on trust and teamwork, we offer meaningful work, continuous development, and opportunities to shape your future. We invite you to come work with us, where your contributions are valued, your voice is heard, and your career is forged with purpose.

Gerdau is the leading company in the production of long steel in the Americas and one of the major suppliers of specialty long steel in the world. We are completing 125 years of history in 2026. The company is headquartered in Sao Paulo, Brazil and has two business divisions in North America.

This position is at Gerdau’s special steel division (headquarteted in Jackson, MI), which produces high quality engineered carbon and alloy special bar quality (SBQ) steel bars for safety critical applications used by the automotive, commercial vehicle, construction, agricultural, distribution and energy markets.

This is an exciting time to build a career in steel. The industry is going through a major transformation as many applications that use steel continue to advance rapidly, such as the automotive industry. We are looking for individuals who are protagonists and the main responsibility of this position is to support our strategy for building the Gerdau of the future.

You will be our subject matter expert on our main end-markets and will focus on gathering the intelligence we need to succeed in them for another 125 years. The Sr. Market Intelligence Analyst will play a key role in the Marketing and Sales team by performing market research, leading our market forecasting process and being the organizational reference in competitive analysis.

This role will require strong analytical skills, advanced experience using Microsoft Excel, Power BI and Power Point, and ability to lead internal projects. You will be a hands‑on Analyst that is also exposed to our high leadership, have relationships with teams from other countries, and work with exciting emerging trends. The Sr Market Intelligence Analyst will report to the Marketing Manager, and they will also work together on initiatives looking for new revenue streams to our organization.

The Sr Market Intelligence Analyst position increases in scope beyond Marketing Analyst to include special, non-standard analysis and leadership of different initiatives, such as:

• Developing a method to research and obtain appropriate market data upon which conclusions can be made and action plans developed;
• Leading analysis of statistics (shipments, market share, by country, region, imports, exports) for Gerdau’s product group(s), and where applicable for downstream products;
• Leading analysis of steel consuming market activities in order to gauge changes in demand by segment;
• Developing executive presentations and eventually presenting to leadership;
• Being a key player in the Strategic roadmap and Annual Planning process;
• Leading Gerdau in external market intelligence activities with Associations.

• Bachelor’s degree in business, engineering, marketing or a related area.
• Minimum of 5 years of experience in market research, marketing strategy, or related analytical roles either working in a similar function in another company or for a market research firm.
• Innovative thinking, be open and proactive, showing ability to present new ideas and articulate on its potential.
• Show ability to learn, unlearn and relearn.
• Ability to multitask, working on strategic initiatives and relevant routines at the same time.
• Excellent analytical, written and verbal communication skills, and be comfortable presenting to large groups, translating complex topics into accessible language.
• Ability to drive strategic initiatives without regular follow‑ups.
• Prior experience with Microsoft Excel, Power BI and PowerPoint.
• Ability to travel approximately six times a year to visit customers, mills, and/or attend trade shows and trade association meetings.
• This is an in‑office position based out of Jackson, MI.

• MBA preferred but not required.
• Prior…