Public Relations Strategist

Public Relations Strategist (Creative Design)

Jackson-Hillsdale Community Mental Health Board

The Public Relations Strategist supports Life Ways mission by developing and executing communication, marketing, and public relations initiatives that increase public awareness and understanding of mental health and substance use services. Working collaboratively with leadership and internal teams, this role ensures consistent branding, effective outreach, and meaningful community engagement.

• Plan and execute community events, trainings, and outreach initiatives with internal and external partners
• Develop and manage advertising and public relations campaigns across digital, print, and media platforms
• Maintain and update the Life Ways website, including blogs, event calendars, and media content
• Create and enforce brand standards to ensure consistent representation of Life Ways
• Manage social media strategy, content creation, engagement, and analytics
• Coordinate media relations, including press materials and responses to inquiries
• Oversee production of promotional materials, branded merchandise, video content, and printed materials
• Manage the Life Ways eCommerce store and vendor relationships
• Develop the annual marketing plan, annual report, and performance metrics