Multimedia Sales Manager - Wlbt

MULTIMEDIA SALES MANAGER - WLBT role at Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WLBT-TV is the #1 rated local TV and digital media operation in Central Mississippi. We are a dominant NBC affiliate and part of the Gulf Coast Sports and Entertainment Network. We consistently produce award-winning local news coverage. Jackson is Mississippi’s largest TV DMA, serving as the state capital, with several local universities, and home to the largest medical facilities in the state, including the prestigious University of Mississippi Medical School.

The Jackson metro is the economic hub of Mississippi and a great place to work, live, and raise a family. Jackson is also located within a short drive from beautiful Gulf Coast beaches, New Orleans, Memphis, Birmingham, Nashville, Dallas, and Atlanta. If you love SEC sports, Ole Miss and Mississippi State are just down the road. And Saints, Pelicans, and Grizzlies fans are an easy three‑hour drive from NOLA and Memphis.

WLBT-TV in Jackson, MS, is looking for an energetic, forward‑thinking digital leader to help drive our next chapter of growth as our Multimedia Sales Manager. This organized and creative professional will help lead our digital sales efforts and work in tandem with the Director of Sales on business development for the station, specifically championing digital sales.

• Has 5+ years of digital sales experience and/or digital agency experience (preferred)
• Has experience in SEM, AT, and Streaming TV (these are our top sellers)
• Brings hands‑on experience with Google Analytics 4 (GA4); certification is a bonus
• Knows how to put smart, data‑backed recommendations together for high‑end clients and then execute and optimize digital campaigns to deliver results
• Has a proven track record of growing market share, building successful client partnerships, coaching and training a local team, and staying relevant in the ever‑changing digital and broadcast landscape
• Is goal‑oriented, driven, and able to motivate the local sales team to achieve their individual sales goals
• Can manage multiple projects, communicate across departments, and ensure projects and campaigns are executed exactly as proposed and sold
• Is extremely organized with strong time‑management skills
• Brings energy, curiosity, and a forward‑thinking mindset to the role every day
• This position is an excellent opportunity to open other doors within the company in future years. For the right candidate, moving accommodations are available.

• Driving digital revenue growth and achieving revenue targets with a focus on new local direct business
• Providing digital training, tools, and guidance to the sales team to keep them sharp and ahead of the curve
• Assisting Multimedia Executives in presenting, pitching, and closing business with a strong digital story
• Developing compelling sales presentations and collateral using up‑to‑date research, data, and insights
• Maintaining campaign tracking, delivery, optimization, and reporting to ensure campaign success and client satisfaction
• Working at a partnership/consultative level as an expert in digital advertising with a Multimedia Executive and…