Copywriter

Company Summary

We are the world’s leading learning company. Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them.

Team

The Corporate Marketing & Communications team communicates Pearson's unique position as the world's leading learning company, while building strong and enduring relationships with our key stakeholders around the globe. We focus on helping to strengthen our reputation with consumers, enterprises, media, policymakers, influencers, and the general public. We ensure that our brand, communication, digital, and marketing efforts are being driven with global consistency.

Collectively, our work is anchored in building a strong global Pearson brand that resonates with our target audiences and drives value across our products and the company.

Position Description

The Pearson brand team is looking for a skilled copywriter to support the global roll out of Pearson’s new brand strategy and messaging on a contract basis for the remainder of 2025. This strategic wordsmith will be able to work with colleagues at various levels with confidence and ease and are comfortable flexing their writing for different audiences, including internal employees, B2B, and B2C.

This person will uphold brand governance messaging standards in their copywriting. They will be comfortable translating internal strategy into external-facing messaging and turning research and data into engaging, consumer-friendly copy. As a data-driven storyteller, the copywriter will elevate every asset they touch, including emails, landing pages, websites, blog posts, social media posts, decks, scripts, and ads.

This role will be a key driver in upholding our brand governance messaging standards, ensuring the organization consistently represents our brand in every piece of communication. You’ll be a champion of brand governance, empowering teams to adopt the correct tone and effectively communicate our strategy. With a skill for translating internal strategies into clear, compelling external messaging, you’ll turn research and data into engaging, consumer-friendly content.

As a storyteller, you’ll elevate every asset you touch—whether it's emails, landing pages, websites, blog posts, social media content, decks, scripts, or ads—ensuring each piece resonates and supports the brand’s vision.

Please note this is a temporary position that will go through the end of December 2025.

Key Responsibilities:

• Champion Pearson’s brand voice by ensuring all written assets meet Pearson’s standards, reviewing copy and guiding content creators to maintain consistency. Provide insightful feedback and escalate any questions to the right stakeholders as needed.
• Collaborate with brand managers and directors to provide clear feedback on the messaging and tone of voice to employees who are using it for the first time.
• Empower and educate employees on Pearson’s tone of voice, offering clear, constructive feedback to ensure everyone is aligned and confident in their communication.
• Craft compelling copy for diverse touchpoints across B2B, B2C, and internal communications, adapting your writing style to resonate with different audiences and ensure maximum impact.
• Strengthen brand governance by identifying opportunities for improvement, providing guidance to teams that need extra support, and continuously optimizing our governance system for maximum brand consistency.
• Partner with the brand team and creative agency to create engaging, consumer-focused copy that supports Pearson's overarching brand strategy.
• Leverage the power of messaging to bring the Pearson brand to life, tailoring to each medium (social media, websites, email etc), ensuring relevance & engagement.

Key Attributes:

• 5+ years of experience in copywriting, ideally in an agency or client-side corporate environment.
• Effectiv…