Industry Strategist

Acxiom is looking for an Industry Strategist to join our Product Consulting Group. You will utilize your in-depth product knowledge to support data & identity sales efforts, including pricing, product presentations, solution recommendations, and proposal creation tailored to address client / prospect needs.

• Collaborate with cross-functional teams to determine client / prospect solutions
• Provide consultation and expertise to internal and external stakeholders, contributing to the positioning of our products and services as superior solutions

• Understand the broader Acxiom and agency strategies and how individual contributions align with organizational goals
• Proactively identify opportunities for improvement and innovation within sales support management
• Collaborate with product management on the development of new products and services based on feedback from clients / prospects

• Deepen understanding of Acxiom's products, agency offerings, direct marketing strategies, and industry dynamics
• Stay abreast of evolving trends in direct marketing, including key concepts, promotional channels, challenges, and solutions
• Enhance knowledge of the industry landscape, including trends, vertical nuances, and competitive intelligence
• Understand the differences in usage when working with regulated industry clients / prospects

• 5+ years of managing or processing first and third-party data, preferably Info Base
• Knowledge and understanding of the role identity plays in the marketing ecosystem
• Knowledge of the offline and digital marketing landscape and the role identity plays within and across platforms
• Experience in data and identity sales support, with a proven track record of success
• Understanding of direct marketing principles, digital media applications, and industry trends
• Excellent communication and presentation abilities
• Strategic mindset, with the ability to align individual efforts with broader organizational goals
• Detail-oriented approach, with a focus on delivering high-quality solutions to complex challenges
• Ability to travel up to 25%

Homebased - Conway, Arkansas

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person’s race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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