Social Media Content Creator

Location: Hybrid / Tennessee, USA
job type: Permanent / Full-time
Sector and subsector: Commercial & Marketing | Media
Annual Salary range:from $ 45,000.00 to $ 52,000.00
Salary details: Dependant on Experience

Hope for Justice is looking for a Social Media Content Creator to create engaging, impactful and platform-appropriate social media content that helps raise awareness, grow audiences, inspire action and supports Hope for Justice's work to fight human trafficking. This creative role involves filming, editing and producing short-form video content, plus copywriting and design, for social channels.

Main Duties

• Plan and create engaging social-first content (text, graphic and video) for Hope for Justice, Slave-Free Alliance and our associated sub-brands, events and campaigns.
• Produce short-form video and reels by filming and/or editing short videos for Instagram, Facebook, Tik Tok, Linked In and You Tube, and any other emerging social platforms, including filming yourself.
• Capture photography and video content at events, visits, interviews and similar.
• Identify powerful stories and shareable moments.
• Create basic graphics or designed assets for social media, or brief and work alongside our Senior Graphic Designer to create more complex assets.
• Support campaigns through creation of social assets, including collaborative campaigns alongside colleagues such as our Philanthropy team or Training team.
• Empower staff around the world (for example, in Ethiopia and Uganda) to capture desired content for our social channels through training and sharing best practice. This might be from the field, when attending events, or simpler pieces-to-camera.

• Monitor public comments and private DMs across our socials and respond, ensuring our audiences feel engaged with through appropriate replies / comments / reactions. Deal with or upscale complex or hostile enquiries appropriately, especially any with a safeguarding component.

• Stay up to date with platform developments and trends.
• Identify opportunities for reactive content, based on items in the news or pop culture, announcement, trending issues, or similar.
• Review content performance and engagement metrics to improve output.

• Contribute content ideas and schedule content natively or using third-party scheduling tools such as

• Understand and uphold the standards outlined in the Hope for Justice Safeguarding policies, acting with due care and attention to safeguard the wellbeing of anyone that comes into contact with our work and reporting concerns if they do arise.

• Key social metrics and indicators hit departmental targets in line with overall Digital & Communications strategy
• Social media aspects of awareness and fundraising campaigns hit their goals, plus those associated with specific needs, such as event sign-ups
• Content generates positive feedback and avoids creating reputational risk or financial harm for Hope for Justice and Slave-Free Alliance
• Help maintain a consistent brand voice and ensure messaging stays within guidelines agreed with Marketing Manager and Head of Digital & Comms
• Content is tailored and packaged appropriately for different audiences and purposes, for example fundraising, awareness, policy, business-focused content, faith-focused content, and so on

• Creative thinking and storytelling ability
• Exceptional written and verbal communication skills
• Strong visual eye and content instincts
• Up-to-date with social media trends
• Communication and collaboration

• Video filming and editing, with working knowledge of at least one of:
  Cap Cut Pro, Adobe Premiere (Rush or Pro), Final Cut Pro, Adobe Express, Canva video editing, or In Shot
• Basic photography and content capture
• Basic design skills, with a knowledge of Canva, Adobe suite products or equivalent tools
• Familiarity with social scheduling tools such as , Hootsuite or Buffer
• Familiarity with accessibility issues surrounding digital content, such as use of alt-text, captions, and copywriting best practice.

• Educational qualification in a field related to communications, marketing, journalism or design (desirable)

• Experience creating content for social media channels, either a personal channel with significant follower count, or for a brand (essential)
• Demonstrable experience of how your content grew…