Marketer, Healthcare ​/ Medical Sales

The Admissions and Marketing Manager is responsible for developing, implementing, and evaluating facility admissions, referral development, census growth, and market outreach strategies. This position exercises discretion and independent judgment in managing hospital and community referral relationships, identifying market opportunities, analyzing referral and census trends, and recommending strategic initiatives that support facility goals. The position reports to the Administrator and does not directly supervise staff.

• Develop, implement, and evaluate admissions and marketing strategies that support facility census goals, referral growth, and business development objectives.
• Exercise discretion and independent judgment in prioritizing referral opportunities, assessing market needs, and recommending approaches to strengthen facility admissions and referral pipelines.
• Analyze referral activity, admission trends, census data, payer mix, market conditions, and competitor activity to identify opportunities for growth and improvement.
• Build, maintain, and strategically manage relationships with hospital case managers, discharge planners, social workers, physicians, assisted living communities, home health agencies, senior centers, and other referral sources.
• Conduct routine in-person hospital, physician office, and community visits to promote facility services, clinical programs, and post-acute care capabilities.
• Educate referral sources and community partners on specialty programs, including rehabilitation, wound care, respiratory care, memory care, long-term care, and other facility services.
• Serve as a knowledgeable resource for referral sources regarding post-acute placement options, admission requirements, facility capabilities, and service lines.
• Develop and maintain outreach plans for targeted hospitals, referral sources, community partners, and culturally appropriate community groups.
• Represent the facility at health fairs, networking events, community meetings, professional events, and other outreach opportunities to increase facility visibility.
• Travel locally and regionally, as needed, to hospitals, physician offices, community organizations, outreach events, and other referral source locations to support admissions, marketing, and business development objectives.
• Prepare and deliver educational presentations regarding skilled nursing, rehabilitation, long-term care, and facility services to referral sources and community partners.
• Collaborate with the Administrator and facility leadership to develop strategic marketing initiatives that align with census development, clinical service capacity, and operational goals.
• Evaluate referral barriers, service line opportunities, and admission process challenges, and recommend solutions to improve access, referral conversion, and customer experience.
• Coordinate with nursing, therapy, business office, social services, medical records, and other departments to support timely, appropriate, and compliant admission decisions.
• Review referral and admission information to determine whether additional clinical, financial, or operational review is needed before admission acceptance.
• Maintain knowledge of Medicare, Medi-Cal/Medicaid, managed care, insurance verification, payer requirements, and skilled nursing facility admission processes as related to referral development and admission planning.
• Maintain accurate marketing, referral, census, admission, discharge, and outreach tracking reports to support business development analysis and facility planning.
• Monitor and report on referral source activity, market trends, competitor activity, conversion rates, and census development opportunities.
• Maintain confidentiality of…