Corporate Director of Marketing

Description

ABOUT US

Crystal Creek Hospitality is a collection of independently spirited and branded hotels focused on remarkable hospitality™. We see every day as an opportunity to enrich the lives of our employees, guests, and communities. Our vision, mission, values, and commitments are at the core of every decision we make and every person we hire. No heroes, no egos—just a diverse group of individuals with solid relationships built on a foundation of trust that honors our employees, guests, and investors.

OUR VALUES

We Engage and We Listen

We Care and We Own

We Provide and We Ensure

We Appreciate and We Have Fun

JOB OVERVIEW

The Corporate Director of Marketing leads the development and execution of integrated marketing strategies across Crystal Creek Hospitality’s portfolio of branded and independent hotels, restaurants, and related hospitality experiences. The role translates enterprise priorities into property-level plans that strengthen brand positioning, increase qualified demand, grow direct revenue, and support guest engagement throughout the customer journey.

Reporting to the Vice President of Sales and Marketing, the Corporate Director of Marketing serves as the day-to-day strategic marketing partner to corporate and property leaders. This position provides leadership across brand strategy, digital marketing and e-commerce, customer relationship management, content, public relations, social media, reputation management, marketing analytics, and agency performance. The role may directly supervise assigned marketing team members, contractors, and provides functional leadership to property-level marketing resources.

ESSENTIAL JOB FUNCTIONS

Portfolio Marketing Strategy & Commercial Leadership

· Partner with the Vice President of Sales and Marketing to translate company growth objectives, portfolio priorities, and owner commitments into annual and multi-year marketing strategies.

· Assist in developing property marketing plans, campaign calendars, channel strategies, performance goals, and resource requirements.

· Evaluate market conditions, competitive activity, customer insights, property performance, and emerging hospitality trends to recommend priorities and adjust marketing investment.

· Lead marketing work streams for hotel openings, acquisitions, management transitions, renovations, rebrandings, repositioning initiatives, and significant food-and-beverage or guest-experience launches.

· Create scalable marketing playbooks, standards, and templates across portfolio.

Brand Strategy, Positioning & Creative Governance

· Guide the development and refinement of property positioning, brand narratives, and destination storytelling.

· Ensure brand voice, visual identity, photography, video, copy, collateral, signage, and guest-facing communications are accurate, and consistently applied across channels.

· Develop creative briefs and oversee the production, review, and approval of campaign assets, property content, sales materials, restaurant promotions, and other marketing communications.

· Support the creation and refinement of hotel, restaurant, bar, event, and destination concepts that enhance market relevance and commercial performance.

Digital Marketing, E-Commerce & Direct Revenue

· Provide strategic oversight for hotel and outlet websites, booking-engine content, landing pages, mobile experience, conversion pathways, and direct-booking merchandising.

· Manage partners that are responsible to optimize paid search, paid social, display, retargeting, metasearch, cooperative media, and other performance-marketing programs.

· Manage search engine optimization, local-search visibility, listings management, destination content, and website-content governance to increase qualified organic traffic.

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