Sales Strategy Manager

Primary

Purpose:

The Sales Strategy Manager drives the development and execution of commercial strategies for key customers and business segments. This role converts customer, category, and brand insights into integrated sales plans that deliver profitable growth and annual operating‑plan targets. Reporting to the Senior Director, Sales Strategy & Execution, the Sales Strategy Manager acts as the strategic connector between Sales, Brand, and Marketing teams—ensuring alignment, improving customer engagement, optimizing sales programs, and strengthening Swisher’s competitive position.

• Support the Senior Director in shaping Swisher’s go‑to‑market strategy, executing the analytical and commercial groundwork required to operationalize strategic direction.
• Build and deploy long‑term sales strategies aligned to revenue, share, and profit targets.
• Evaluate customer strategies, competitive activity, and industry trends to refine commercial direction.
• Partner with Sales leadership to set targets, KPIs, and success metrics.
• Define and implement route‑to‑market strategies to unlock new channel growth.
• Lead revenue forecasting and deliver accurate projections throughout the S&OP cycle.
• Track performance and course‑correct execution to deliver the Annual Operating Plan.

• Lead customer strategy and activation planning for priority national accounts, distributors, and segments.
• Develop and deliver executive‑level customer materials (business reviews, JBP, line reviews, field activation plans).
• Co‑lead Top‑to‑Top and Joint Business Planning engagements with Sales and cross‑functional partners.
• Translate brand activations into customer‑ready programs with Marketing and Category Management.

• Serve as Sales lead for S&OP to align demand, supply, and customer investment plans.
• Convert strategic priorities into execution plans, forecasts, and trade calendars with Sales Planning and Sales Ops.
• Identify performance gaps and deliver data‑driven recommendations to guide commercial investment and program design.

• Align pricing, promotions, and trade investment with Revenue Growth Management, Finance, and Supply Chain.
• Partner with Sales Operations to improve reporting, tools, BI, and enablement platforms.
• Influence senior leaders and cross‑functional teams to drive commercial decisions and execution excellence.

Required

• 10+ years of progressive experience in Sales Strategy, Commercial Planning, or Account Management within consumer goods or a related industry.
• Proven experience leading strategic customer plans across multiple channels.
• Strong analytical, communication, and presentation skills with demonstrated experience preparing and delivering executive‑level materials.
• Proficiency in sales forecasting, S&OP, and data‑driven decision‑making.
• Ability to influence senior leaders and cross‑functional teams.

Education:

Bachelor’s degree in Business, Finance, Marketing, or related discipline

Travel:
Up to 20%

• 4+ years in National Account Management, with a proven track record of success
• Experience leading customer strategy for key national accounts or major distributors.
• Familiarity with trade investment management, joint business planning, and brand integration.
• Advanced Excel and PowerPoint skills; experience with CRM or BI platforms (e.g., Salesforce, Power BI).
• Strong understanding of consumer insights, trade marketing, and retail activation best practices.

Education:

MBA or advanced degree in Business, Strategy, or Organizational Leadership.