Senior Campus Marketing Manager

Code Path is the largest educator of college computer science students in the country. We've trained over 40,000 students from 1,000+ universities, and our partners include Amazon, Google, and other leading technology companies. We've spent nearly a decade training the next generation of technical talent, and we just launched a $150M initiative with Anthropic, building one of the most ambitious AI workforce programs in the world.

We're now expanding into new markets and scaling our team so we can move at the speed AI is transforming the workforce. People joining Code Path now will have the opportunity to help architect the next frontier of our work.

We believe technical skill is the fastest way to turn raw talent into real opportunity. We train the engineers the AI era runs on, building toward millions of learners, hundreds of millions in revenue, and billions in economic impact. If you want to own something and be part of a 0-to-1 journey at an organization moving at the speed of AI, this is the place to build it.

Location:

Remote (US), with travel about once a month

Role Type:
Full-Time Reporting to:
Head of Higher EdCompensation: $110,000 to $150,000 per year

More than 50 colleges and universities offer Code Path courses for credit, taught by their own faculty or by Code Path. For a student, a seat in one of those courses means industry-vetted learning and career support built into the degree they're already earning. The courses only change outcomes if students know they exist and sign up.

That's your job. Students find us through a professor who mentions the course before registration opens, an advisor who forwards a note, a club event, or a friend who took the course last term. Most of that reach happens through people on campus, so your work is making it easy for faculty, advisors, career services, club leaders, alumni, and Tech Fellows to carry the message for us.

You'll build all of it: the toolkits and campaigns they share, the campus presence, and the student community that recruits the next cohort. You'll be measured on how many students enroll and stay through add/drop, because each filled seat is one more student getting the training we exist to provide.

You'll be a dedicated partner to our Higher Education partnerships team, who own the relationships with faculty and campus leadership, and you'll own the student side of every partner campus. Some weeks that means building a one-pager a department chair can forward on Monday, tuning an email sequence on a Wednesday, and representing Code Path at a hackathon on Friday. You'll be building this function from the ground up and you need to decide in advance how we show up and what we expect back.

• - Build and run a term playbook for each for-credit partner, from awareness through add/drop
• - Equip faculty, advisors, career services, and club leaders to market Code Path courses with toolkits, talking points, and assets they can forward
• - Turn national for-credit applicants into enrolled students: find where they drop off and test what moves conversion
• - Run virtual info sessions and campus landing pages that end with a clear path to register
• - Own email and SMS to opted-in students: build the list, run the campaigns, and work with our lifecycle contractor so campus and direct touches land as one sequence

• - Design how alumni, Tech Fellows, and instructors show up on campus and engage students, and build the online side of that community (Discord and similar)
• - Own relationships with student clubs, CS and AI organizations, hackathon organizers, and campus chapters of national organizations like Color Stack, NSBE, and SHPE
• - Plan the event calendar a term ahead, with a clear standard for which events we do and what each should return

• - Tie every sign-up to a channel and a partner, test timing, message, and channel, and move time and budget to what works
• - Use AI to run the playbook at 50+ campuses without adding headcount: toolkits per campus, calendars and send dates, results in one view

• - Every partner runs a term playbook, and fill rate and melt improve at for-credit partners
• - National for-credit conversion is measurably higher
• - Every new partner launches with a full first section
• - A student advocate network is live at our largest partners
• - The opted-in student list grows, and every sign-up traces to a channel