Digital Marketing Specialist at AgileGrid Solutions

Acclaro Corporation is a pioneering medical device company specializing in innovating, developing, and bringing to market game-changing solutions to address today’s most challenging unmet needs in medical aesthetics and surgical fields. Committed to continuous innovation, Acclaro Corporation aspires to lead the energy-based medical device industry by aligning the latest technologies with market demand to deliver life-changing results for healthier and happier lives for all men and women worldwide.

At Acclaro, we treat each team member like family. We believe in empowering our employees by giving them a voice to help strengthen and grow our organization. We encourage everyone to innovate, lead, and create, fostering a collaborative environment where ideas thrive. Our company supports career growth through recognition, development opportunities, and a culture of teamwork. We are dedicated to building a diverse and inclusive workplace where every employee feels valued and motivated to contribute to our shared success.

As a Digital Marketing Specialist within our Marketing department, you will play a vital role in driving digital initiatives aimed at generating high-quality sales leads and supporting revenue growth. This full-time, salaried position involves planning, executing, and optimizing multi-channel digital campaigns with a focus on measurable outcomes and pipeline contribution. You will leverage marketing automation, CRM, and analytics tools—particularly Hub Spot—to design and manage targeted campaigns tailored to our manufacturing-focused audience.

Your efforts will be aligned closely with sales objectives and broader business goals, ensuring a cohesive approach to lead generation and conversion.

This role offers an exciting opportunity for a strategic thinker with a passion for digital marketing and a keen understanding of B2B markets, especially within the manufacturing sector. You will collaborate with cross-functional teams, including sales, content, and analytics, to develop innovative campaigns that resonate with our target audience and drive tangible results.

• Plan, execute, and optimize digital marketing campaigns across channels such as email, paid search, paid social, display advertising, and organic social media to generate qualified sales leads.
• Develop and manage lead-generation programs tailored to manufacturing industry audiences, including creating gated content, landing pages, and nurture workflows to engage prospects effectively.
• Build, segment, and maintain email lists and automated workflows within Hub Spot to support lead nurturing, re-engagement, and customer lifecycle campaigns, ensuring a personalized experience for prospects and clients.
• Create, test, and refine landing pages and forms within Hub Spot and related tools to maximize conversion rates and lead quality, continuously improving user experience and campaign performance.
• Collaborate closely with the Sales team to align marketing campaigns with pipeline targets, refine lead qualification criteria, and enhance lead handoff processes for seamless conversion.
• Monitor, analyze, and report on campaign performance, lead quality, and funnel metrics using Hub Spot and other analytics platforms, providing insights to optimize future initiatives.
• Conduct A/B testing across creative assets, messaging, and targeting strategies to enhance campaign effectiveness and ROI.
• Support SEO and content marketing initiatives by identifying keyword opportunities, content gaps, and promotional strategies relevant to the manufacturing sector.
• Manage and optimize paid media budgets to ensure cost-effective lead acquisition and maximize return on ad spend.
• Stay current with digital marketing trends,…