Senior Manager, Creative Strategy – Fanatics Markets

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods;

collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sports book and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes;

and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sports book is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sports book inside an NFL stadium at Northwest Stadium.

Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

As a Performance Creative Strategy Senior Manager at Fanatics Betting & Gaming (FBG), you are here to... help us create an entertaining betting proposition that appeals to Fanatics customers. Reporting into the Director of Sports book Content, you will play an integral role in the Sports book Content team, as well as the wider Fanatics Betting & Gaming. Sports book Content Analysts will work to prepare and manage a range of daily custom offers that differentiate the Sports book and integrate seamlessly with the features of the Fanatics Betting & Gaming product.

Primary Focus:

As Senior Manager, Performance Creative Strategy at Fanatics Betting & Gaming (FBG), you are responsible for shaping the strategic priorities, audience opportunities and learning agenda behind Fanatics Markets performance creative. You'll uncover the hooks, angles and fan insights most likely to resonate, translate them into clear, inspiring briefs for the internal creative team, and track performance to understand what works and why.

This role connects fan insight, creative development and performance results, ensuring learnings continuously inform future briefs across acquisition, engagement and retention. Markets and Sports book share many of the same fans, moments and creative systems, so you'll work in close partnership with the OSB Performance Creative team to align priorities, share learnings and avoid duplicating effort.

This is a six-month contract role reporting to the Senior Director, Performance Creative & GTM.

Key Responsibilities:

• Drive the Markets performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle, aligned with business priorities, audience insight and brand positioning.
• Build and maintain the Markets creative variation framework, mapping hooks, angles, reasons to believe, formats and offers to audience and funnel stage.
• Translate business objectives and fan insight into clear, inspiring briefs for the internal creative team, including messaging territories, hook hypotheses, angles and iteration briefs.
• Own the Markets testing agenda, defining what we want to learn, how we measure a win, and which tests run each month.
• Run a high-velocity testing program across hooks, openers, formats, offers and creators, improving hit rate and speed to learning.
• Partner with Media and Analytics to track creative performance, identify winners and fatigue early, and apply learnings to the next round of briefs.
• Write concise test readouts and maintain a living library of what works for Markets audiences, shared with the OSB team so learnings travel across both products.
• Identify performance territories, audience tensions and messaging…