Digital Marketing Manager

Digital Marketing Manager

Reporting Relationship
:
This position will report to the Sr. Director of Marketing & Communications.

Purpose
:
The Digital Marketing Manager plays a pivotal role in advancing the mission of TTF through data‑driven digital storytelling and tactical execution that inspires generosity. This role leads the hands‑on execution of TTF’s digital channel lead and demand generation strategy, driving donor acquisition, revenue, and lifetime value through a blend of marketing strategy, performance analysis, creative collaboration, and vendor partnership. By pairing strategy with stewardship, innovation with discernment, and performance with purpose, this role ensures that every digital campaign contributes to our mission.

• Lead, execute, and continuously optimize short‑term paid and owned digital campaigns; inspiring new donors to join the mission.
• Apply testing, storytelling, and analysis to acquire donors, increase recurring giving, and improve ROAS.
• Execute campaign strategies by deciding which audiences, placements, and creative assets should be tested or scaled each week.
• Identify which stories, visuals, or messages will best connect hearts and drive conversions.
• Partner with key vendors, agencies, and internal teams to ensure accountability, excellence, and mission alignment. Translate strategy into clear deliverables and mutual success.
• Build conversion‑ready creative briefs rooted in impact stories that move hearts and drive giving. Provide performance‑based feedback to the digital creatives.
• Own reporting dashboards, track KPIs, and extract actionable insights that shape future strategy and improve donor engagement.
• Share learnings, mentor peers, and embody a posture of humility and curiosity. Model collaboration, innovation, and unity across the teams.

• 3‑5 years of experience in digital marketing, performance marketing, or demand generation; non‑profit or donor‑based fundraising experience preferred.
• Proven success managing paid media campaigns (Google Ads, Meta, You Tube, or similar).
• Experience optimizing for donor acquisition, recurring giving, and ROAS.
• Strong analytical and reporting skills with a passion for data‑informed storytelling.
• Expertise in audience segmentation, testing frameworks and conversion funnels.
• Exceptional vendor and project management ability – able to manage multiple moving pieces with excellence.
• Proficiency in marketing analytics, CRM, and ad platforms (Google Ads, Meta, Hub Spot, etc.).

Mid‑Senior level

Full‑time

Marketing and Sales

Non‑profit Organizations

Jacksonville, FL | $80,000 - $100,000 | 1 month ago