Global Digital Marketing Manager

Great technology starts with great people. At Hana, our teams engineer and manufacture the RFID technology that connects everyday objects to the digital world.

There’s a place for you here.

Come build what’s next with us. Every role at Hana shapes the technology that connects the physical and digital worlds.

Global Digital Marketing Manager

Solon, OH

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The Global Digital Marketing Manager will own and manage Hana’s B2B digital marketing presence, including the corporate website, social media and digital channels, CRM, and marketing automation. This role will be responsible for maintaining and localizing website content for global markets, growing Hana’s social media presence, developing and executing email and organic digital campaigns, and managing marketing automation programs that support sales and customer engagement.

The Global Digital Marketing Manager will work closely with Marketing, Sales, and cross-functional teams across North America, EMEA, and APAC to ensure Hana’s products, markets, and brand are consistently represented across all digital channels. This is a hands‑on individual contributor role with responsibility for driving Hana’s global digital presence and supporting broader marketing and business objectives.

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant experience.
• 5-8 years of professional experience in B2B digital marketing, preferably within a technology, manufacturing, or industrial environment.
• Demonstrated expertise with Hub Spot, including hands‑on experience managing the platform and completed projects involving CRM, marketing automation, and lead management.
• Experience integrating Hub Spot with ERP systems and other business and marketing platforms.
• Proven experience developing and managing lead generation, lead nurturing, and marketing automation programs.
• Proficiency with Word Press and working knowledge of HTML.
• Hands‑on experience with SEO tools such as SEMrush or similar platforms.
• Experience managing multi-language websites, localization projects, or digital content for global markets.
• Experience working with international or global marketing teams and audiences across multiple regions.
• Strong proficiency with Google Analytics (GA4) and Hub Spot analytics.
• Hub Spot certifications are a plus.
• Experience with in the manufacturing, technology, RFID, or related industries is a plus.

• Own and manage lead lifecycle processes within Hub Spot, including lead capture, scoring, segmentation, routing, and handoff to Sales.
• Develop and manage lead nurturing programs that support prospect engagement and movement through the sales funnel.
• Partner with Sales to define lead stages, establish handoff requirements, and optimize CRM processes and automation.
• Design, build, and maintain Hub Spot workflows, sequences, and automations supporting Marketing and Sales activities.
• Manage Hub Spot integrations with the ERP system and other business and digital platforms.
• Maintain database quality through segmentation, deduplication, enrichment, list governance, and ongoing data management.
• Regularly audit and optimize the Hub Spot environment to support business growth and evolving marketing and sales requirements.
• Manage agency and external partners supporting Hub Spot, website, and digital marketing initiatives.

• Plan, develop, and execute email marketing campaigns and digital newsletters for global audiences.
• Develop and maintain email content, templates, segmentation, and campaign schedules aligned with marketing objectives.
• Test and optimize email subject lines, content, calls to action, and timing to…