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Principal Data Analyst; San Diego, CA)

Listing for: Rocket Companies
Full Time position Listed on 2026-11-15
Job specializations:
Salary/Wage Range or Industry Benchmark: 129000 - 276000 USD Yearly USD 129000.00 276000.00 YEAR

Job Description & How to Apply Below

Position: Principal Data Analyst (San Diego, CA)

The Principal Data Analyst informs business decisions and defines strategy through analysis. This is a "super IC" role: a deep subject matter expert who sinks their teeth into our domain and becomes the go-to authority on our data. You will partner closely with product, engineering, and business leaders, and own the analytics foundation for a new product end to end, from capture in product and system logs, to organization for reporting, to responsible sharing across the business.

The Mindset We're Looking For

This is not a startup, but we want someone who works like they're at one.

  • Act like an owner. Take responsibility for outcomes, spot problems, and drive solutions without waiting to be asked.
  • Be scrappy and resourceful. Get to a good answer quickly with the data and tools available, then improve it.
  • Move fast and iterate. Ship a first version, learn, and refine.
  • Thrive in ambiguity. Define the problem, approach, and success measures when they aren't handed to you.
  • Wear multiple hats. Move fluidly between analysis, pipeline building, stakeholder consulting, and mentoring.
  • Build what's missing. If a process, standard, or data source doesn't exist, create it.
Key Success Factors
  • Autonomy. Operate independently in a fast-paced environment.
  • Communication. Explain complex findings clearly to technical and non-technical audiences.
  • Partnership. Work hand in hand with product and engineering.
  • Executive presence. Represent data insights to business leaders and influence decisions.
  • AI-driven effectiveness. Use AI to improve your effectiveness and to help create a ground-layer source of truth for a new product.
About the role
  • Drive analytical decision-making on initiatives within our domain, leading projects from inception through deployment
  • Target and segment existing clients based on product requirements, and partner with business teams to act on the results
  • Build and maintain the analytics pipeline, from capture in product and system logs through organization for reporting by the tax team
  • Ensure pipeline data is accessible to other businesses, with consent and data privacy requirements upheld
  • Create a ground-layer source of truth for a new product
  • Partner with product and engineering to define what data is captured and how it is instrumented
  • Help the team understand data across the ecosystem, from servicing engagement to what is in the data lake versus what needs to be extracted
  • Use AI to improve the speed, quality, and effectiveness of your work
  • Analyze data with statistical methods, interpret results, and summarize findings in written and oral form for varied audiences
  • Represent data insights to business leaders and recommend business solutions
  • Ensure data integrity and support data governance, including periodic validation and alignment with IT partners on source systems
  • Work closely with business analysts, data engineers, and modelers to deliver holistic business intelligence solutions
  • Design data collection standards and share best practices
  • Mentor and coach other data analysts
About you

Minimum Qualifications
  • Extensive experience analyzing data sets in a business setting
  • Demonstrated experience with data visualization tools (e.g., Tableau, Power BI)
  • Demonstrated experience with industry-standard statistical tools (e.g., SAS, R, Python) and advanced statistical knowledge applied to business decisions
  • Advanced SQL or other querying languages to create data sets
  • Deep domain knowledge of our business area, with the ability to deliver strategic, actionable recommendations
  • Experience with client targeting and segmentation based on product requirements
  • Experience designing, building, and maintaining analytics pipelines, from data capture through reporting-ready data sets
  • Working knowledge of data privacy and consent…
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