Brand Manager

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate:
The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you.
   
    The Brand Manager is responsible for the development and execution of marketing strategies and annual brand plans that build equity, drive profitable revenue growth and strengthen the brand’s position in the marketplace. This role manages day-to-day brand operations, innovation initiatives and marketing campaigns. This role also partners cross-functionally with sales, R&D, finance and supply chain to deliver sustainable business performance while ensuring the brand remains consumer-centric and competitive.

Key Responsibilities
   
     Lead all brand-level activities and strategic initiatives, including but not limited to: strategic brand planning, P&L/financial analysis, market research, consumer research, new product development, packaging initiatives, quality improvements, pricing and promotions analysis, distribution planning, advertising development, media planning and retail/shopper marketing programs
    Initiate and guide the execution of brand projects from briefing to in-market execution relating to advertising, point of sale, packaging design, product innovation, partnerships and events
    Translate consumer insights into strategies that strengthen brand equity and drive demand
    Align with Finance to facilitate timely financials, P&L analysis, specialized reports, financial transparency, budgetary requests and revisions
    Provide guidance to Marketing Operations to support agency/vendor operations, project management, marketing materials inventory management, budget administration and tradeshow planning
    Partner with Supply Chain to facilitate production forecasting and manufacturing alignment
    Collaborate with agency partners to create a strong brand visual identity and effective and timely execution of marketing campaigns through strategic briefing, project prioritization and sound decision-making
    Partner with Business Analytics to drive regular reports on market trends, competitive analysis, brand performance, social/digital insights, KPI achievement and sales/production forecasting
    Provide Sales and Trade Marketing with strategic support for distribution initiatives and create compelling sell-in materials for the sales force to convey brand strategies to distributors and retailers
    
    Qualifications
   
      Bachelor’s degree in Business Administration, Marketing, or related field

4+ years of brand marketing experience with a strong understanding of general branding concepts, including strategy, value proposition and positioning, consumer insights/market research, pricing and marketing communications and tactics
    High level of understanding of brand-level P&Ls and financial reports
    Proven strategic planning and creative concepting skills; demonstrated critical thinking, analytical and problem-solving capabilities
    Established capabilities in leading cross-functional teams
    Experience in formulating, executing and analyzing omnichannel consumer marketing campaigns
    Exceptional time management and organizational skills. Ability to handle multiple projects effectively
    High-level written and verbal communication skills. Strong presentation and public speaking capabilities
    Enthusiastic, goal-driven attitude with the ability to follow up and follow through proactively
    Excellent interpersonal skills. Ability to build relationships and work well with all levels of employees, including senior management
    Proficient in MS Office (Excel, PowerPoint, Outlook & Word)
    Travel: 20-30%

Preferred Qualifications
   
      Master's degree in Business, Marketing or related field

Previous brand management experience and/or CPG specific work

What We Offer
   
     Base salary and bonus program
    Medical, dental, vision, life insurance effective on date of hire
    Generous 401(k) Plan
    Defined Contribution Plan
    Paid vacation and paid holidays
    Tuition reimbursement
    
    Official Contact Information
   
• Email:
All official emails will come from an  address
   
• Website:
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   Important:
We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.