Manager, Regional Marketing & Communications; Southeast

Position: Manager, Regional Marketing & Communications (Southeast)

Manager, Regional Marketing & Communications (Southeast)

Join to apply for the Manager, Regional Marketing & Communications (Southeast) role at National MS Society.

The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting‑edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations worldwide, and provides programs and services designed to help people with MS and their families move their lives forward.

Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning.

Job Summary

The Manager, Regional Marketing & Communications is responsible for implementing regional marketing and communications initiatives to support the National MS Society’s mission, revenue generation, and community engagement goals within a defined geographic area. Reporting to the Director, Regional Marketing & Communications, the role translates national strategy into effective, localized campaigns across owned (digital, events) and earned (news media) channels. The position serves as the marketing lead for the assigned region, collaborating with local staff and cross‑functional teams to execute campaigns, promote events, manage media relations, and ensure consistent messaging aligned with the Society’s priorities.

Main

Responsibilities Campaign Planning and Implementation

• Lead the planning and implementation of regionally tailored integrated marketing communication (IMC) plans that include omnichannel (digital, social, email, PR) dissemination tactics and align with strategic guidance from the Director.
• Partner with Development and Program teams to support fundraising events, awareness campaigns, and mission‑driven storytelling efforts.

Content Customization & Brand Management

• Support the local tailoring of national messaging and content to ensure resonance with regional audiences.
• Oversee the production of regional marketing and communication materials, ensuring all content reflects the organization’s voice, branding, and messaging guidelines.
• Provide guidance and support to regional chapters in maintaining brand compliance and consistency.

Project Management & Tactical Planning

• Manage multiple marketing projects simultaneously, ensuring all deliverables are completed on time, on budget, and to a high standard of quality.
• Provide the Director with project updates, performance reports and recommendations based on campaign results and local insights.
• Ensure all work aligns with broader functional objectives, KPIs, and timelines as defined by the Director.

Media Relations & Community Engagement

• Serve as the point of contact for regional media outreach, securing earned media coverage and managing local press opportunities.
• Build and maintain relationships with local media outlets, community partners, sponsors, and event stakeholders to expand the Society’s regional presence.
• Support promotion of key events and campaigns through grassroots outreach, media, and partnerships.

Performance Tracking & Reporting

• Regularly monitor campaign and project performance using established KPIs and provide timely reports to the Director highlighting outcomes, insights, and recommendations for optimization.
• Identify and communicate challenges and opportunities that arise during implementation to inform and enhance future planning.

Cross‑Functional Collaboration

• Collaborate with staff across departments—Development, Programs, and National Marketing—to ensure integrated campaign delivery and constituent engagement.
• Coordinate with regional vendors, volunteers, or freelance contributors as needed to support campaign planning and implementation.
• Support the coordination of Mar Comm “Office Hour” meetings and facilitation of training, as needed.

What We’re Looking For

• 5+ years in a management or related role.
• Ability to lead, motivate, and manage teams effectively, delegate tasks and foster collaboration.
• Ability to analyze data,…