Ads Specialist

Responsibilities

• Perform daily account management and pay-per-click accounts on Google AdWords, as well as Yahoo, Bing, and other search platforms for a variety of clients
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Manage and maintain updates for keyword lists
• Ensure that landing pages have the appropriate copy, images, and call to actions for the keyword ads that are pointed to them
• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
• Support the generation of new paid search campaigns, ad groups, and accounts, and aid in the creation of new paid search marketing initiatives
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

• Google paid ad experience, or a similar platform
• Google AdWords, Search, Display, and Video Ad Certifications
• Marketing account management experience
• Ability to analyze data and key performance indicators
• CRM database experience
• High communicator via phone and email
• Customer service focused
• Innovative, curious, and highly motivated

• Health insurance, Blue Cross / Blue Shield, 100% paid for the basic plan for the employee, 4 plans available
• Vision and dental insurance, 50% paid for employees
• 13 days paid time off (104 hours)
• 6 paid holidays
• 401K with up to 4% match, eligible after year 1
• Short and long-term disability
• $20,000 Term life insurance benefits
• Eligible to add group life and accidental insurance