Marketing Generalist

About Us At Collaborative Real Estate (CRE), we sit at the intersection of universities, research, entrepreneurship, and corporate innovation. We build and activate innovation districts, research parks, shared lab environments, coworking hubs, and technology platforms that help big ideas move from the lab to the real world.

We're looking for a Marketing Generalist to help shape and elevate our brand ecosystem as we scale across multiple business lines and geographies. This is a ground-up role for a builder: someone who loves refining brand identity, creating compelling content, and developing scalable marketing systems, while rolling up their sleeves to execute as a DOO.

• Commercial properties across multiple markets
• Innovation & coworking centers
• Residential properties
• A SaaS platform

• Define brand architecture & narrative across CRE’s expanding portfolio
• Create high-quality marketing collateral (web, one-pagers, pitch decks, signage, building marketing assets)
• Own the corporate website & digital presence
• Lead SEO, digital ads, and content strategy
• Implement CRM/marketing systems and track pipeline influence
  
  Partner with leasing, business development, and innovation/programming teams to support growth
• Collaborate with our “scientific journalism” communications function — ensuring CRE’s credibility and thought leadership remain front and center
• If you’re energized by multi-brand orchestration, strategic storytelling, and building scalable infrastructure, you’ll thrive here.

• 5–7+ years full-cycle marketing experience
• Strong content, brand, and graphic design skills (Adobe Suite / Canva / Figma)
• Experience managing multiple brands/sub-brands
• Ability to establish marketing systems and processes (CRM, pipeline management, digital asset library)
• Portfolio demonstrating strategy + execution
• Bonus Points if you have experience in:
• Commercial real estate
• Innovation districts, Tech Square, labs, or university-industry ecosystems
• Early-stage environments or “department of one” roles
• Cross-functional leadership and soft influence style

You’ll be part of a mission-driven team shaping the future of innovation infrastructure — building spaces, programs, and stories that propel research, startups, and industry collaboration forward. If you’re a strategic storyteller, builder, and brand steward who wants to help shape spaces and programs where innovation thrives, we’d love to meet you.

CRE is committed to building diverse, inclusive teams that reflect the communities we serve. We welcome candidates from all backgrounds and identities.