Director of Public Relations & Marketing

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

Blending imaginative urban design on the banks of the St. Johns River, Four Seasons Hotel and Private Residences Jacksonville will be the centerpiece of the Jacksonville Shipyards, ideally located adjacent to the Sports Complex and proposed Stadium of the Future – a renovated and reimagined Ever Bank Stadium that will serve as home to the Jacksonville Jaguars while playing host to national and international sports and entertainment events for generations to come.

As part of the pre-opening team of Four Seasons Jacksonville, the Director of Public Relations leads the development and execution of the property’s communications strategy.

The Director will be responsible for overseeing Public Relations, Digital Media inclusive of Social Media, Paid Media, and Marketing Communications strategies, ensuring alignment with Four Seasons' brand positioning. Through innovative storytelling and resort-led experiences, this individual will enhance the resort’s presence across key media and digital channels while driving guest engagement and revenue.

As a key brand ambassador, the Director will represent Four Seasons Jacksonville in media and industry activations, cultivate relationships with journalists and influencers, and secure top-tier coverage across travel, luxury, and lifestyle publications.

Reporting to the Commercial Director, this role will work with a dynamic team, ensuring a cohesive and results-driven communications strategy.

If you are a visionary leader, strategic thinker, and creative storyteller with a passion for luxury hospitality and destination marketing, this is the role for you.

• Develop and execute a year-round, integrated Public Relations and Communications Plan aligned with business objectives and brand positioning.
• Drive media relations by identifying target publications, pitching compelling storylines, securing media coverage, and coordinating press visits.
• Oversee the development and distribution of press releases, ensuring engagement on the Four Seasons Press Room and other media platforms.
• Maintain a high-quality image and video library that showcases the hotel and its offerings.
• Lead the creation of story starters and team bios to generate engagement and enhance media outreach.
• Proactively develop unique hotel, culinary, and destination experiences to strengthen the hotel and destination’s positioning, including strategic brand collaborations.
• Execute PR strategies for Food & Beverage outlets, ensuring maximum exposure for the hotel’s F&B activations.
• Monitor and analyze PR performance metrics and provide strategic recommendations for continuous improvement.
• Benchmark the hotel’s media positioning against local, national, and global luxury competitors to identify…