Director of Marketing

Department: Sales and Marketing

Employment Type: Full Time

Location: Jacksonville, Florida

About the Role

We are looking for a Director of Marketing who likes to figure things out, build what is missing, and make things work better.

This is not a role for someone who wants to simply manage a marketing calendar or oversee a collection of agencies. The Director of Marketing owns the firm's demand generation, go-to-market execution, brand positioning, marketing performance, and marketing technology environment and is accountable for turning those pieces into a predictable engine for growth.

You will have significant latitude to determine how the work gets done.

You'll diagnose what is working and what isn't, prioritize the highest-impact opportunities, build systems and campaigns, solve problems, test new approaches, and move quickly from idea to execution. You'll work across marketing, sales, client onboarding, product development, and leadership to make sure the entire client journey works as one system.

Some days will be strategic. Some will be highly tactical. Some will involve solving a problem nobody has encountered before.

That's intentional.

We are looking for someone who enjoys variety, autonomy, complexity, and the satisfaction of turning an unclear problem into a clear solution.

What You'll Do Own the Demand Engine

• Own the firm's demand generation strategy across outbound, organic, relationship, web, paid, SEO, content, events, and partnerships.
• Determine where the firm should focus its marketing resources based on business priorities, client segments, and expected return.
• Build and continuously improve the systems that turn marketing activity into qualified opportunities.
• Diagnose gaps in the funnel and determine what needs to change.
• Focus the team on qualified demand and business outcomes—not vanity metrics.
• Balance short-term opportunities with longer-term investments in market position and demand.

Turn Strategy into Action

• Translate firm and revenue goals into executable go-to-market campaigns.
• Own campaigns from concept through launch, measurement, iteration, and completion.
• Define the audience, offer, message, call to action, follow-up path, and ownership for each campaign.
• Determine what should be tested, changed, paused, or scaled based on performance.
• Move quickly when something is not working rather than allowing underperforming initiatives to linger.
• Identify opportunities to simplify or improve how marketing gets done.

Build Better Systems

• Continuously evaluate the firm's marketing processes, technology, data, and workflows.
• Identify inefficiencies, gaps, redundancies, and opportunities for automation.
• Build new processes when existing ones no longer make sense.
• Evaluate and implement technology that improves marketing effectiveness or efficiency.
• Own the integrity of marketing data, attribution, audience information, and deliverability.
• Partner with IT and other firm leaders to integrate marketing technology into the firm's broader technology environment.
• Stay curious about emerging tools, including AI, and determine where they can create meaningful business value.

Own Brand Positioning

• Establish and maintain a clear, differentiated market position for the firm.
• Ensure messaging is consistent across campaigns, channels, and client touchpoints.
• Identify opportunities to strengthen the firm's credibility, reputation, and thought leadership.
• Oversee thought leadership distribution, public relations, and awards.
• Balance creativity and experimentation with the professional and regulatory requirements of a law firm.

Lead the Marketing Team

• Set priorities and create clarity around what matters most.
• Give team members the context and authority they need…