Director, Revenue Marketing

Mosai™ is the intelligent care coordination platform that brings together the fragmented pieces of healthcare into a clear, connected picture. Like a mosaic, our platform unites data, people, and processes so providers can make better decisions, coordinate care in real time, and deliver improved outcomes. With Mosai, home-based care organizations can thrive in value-based care while giving every patient the right care, in the right place, at the right time.

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The Director of Revenue Marketing owns the strategy, execution, and measurement of Mosai's demand generation and revenue marketing engine across digital marketing, account-based marketing, performance marketing, website and web experience, and marketing operations. Theis leader builds predictable, sales-qualified pipeline across home health, hospice, and physician practice segments and builds and leads a team that blends existing marketing talent with new hires as the function scales.

• Own and scale digital marketing strategy across search engine marketing, earned and paid social, display, web, retargeting, search engine optimization, email, and account-based marketing targeting high-value healthcare accounts.
• Drive full-funnel campaign execution from awareness to conversion, grounded in B2B healthcare buying cycles and clinician, operational, and compliance buyer personas.
• Build and manage a performance marketing engine across brand awareness, web strategy, search engine optimization, paid channels, and analytics, ensuring every campaign input ties clearly to pipeline and revenue outcomes.
• Own the website end to end, including information architecture, content, landing pages, conversion-rate optimization, search engine optimization, site performance, and roadmap, as well as web development, design resources, and agency partners.
• Lead cross-functional launch campaigns with Product Marketing, aligning messaging, landing pages, and demand channels.
• Continuously analyze and optimize campaigns to improve conversion rates, customer acquisition cost, and return on advertising spend across all digital channels.
• Own the marketing stack, including Hub Spot Marketing Hub and CMS, attribution tools, marketing automation, analytics platforms, and website optimization tools.
• Partner with Growth and Content Marketing to align paid and owned channels and improve lead quality.
• Partner with Sales and Revenue Operations on funnel definitions, service-level agreements, and pipeline reporting.
• Own the demand generation, digital, and web budget and report pipeline and revenue impact to the VP of Marketing and company leadership.
• Establish a reporting cadence and dashboards that translate campaign, channel, and web performance into pipeline and revenue impact, giving leadership a clear and consistent view of what is working and where to allocate spend.
• Build, lead, and develop revenue marketing employees, contractors, and agency partners as the function scales.
• Establish and maintain campaign operations, lead and account lifecycle processes, routing, scoring, quality assurance, data quality, platform documentation, permissions, and continuity plans.
• Ensure marketing systems, campaigns, data use, and digital experiences meet applicable privacy, consent, accessibility, security, brand, contractual, and regulatory requirements.
• Perform other job-related duties as assigned.

• Pipeline generated and marketing-sourced and marketing-influenced revenue.
• Customer acquisition cost, return on advertising spend, and channel efficiency.
• Account-based marketing penetration, lead-to-opportunity conversion, and lead quality.
• Website traffic and conversion rate, organic search performance,…