VP, Merchandising & Brand Management VP Ashley Digital · Workplace ago

THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE.

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries — one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint.

If you’ve shopped online for a mattress in the last decade, there’s a good chance you’ve already experienced our award-winning Nectar Sleep and Dream Cloud. We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day.

It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity.

To be considered for this remote opportunity, you must reside and be authorized to work within the United States.

Ashley Digital is the direct-to-consumer arm of Ashley Furniture Industries, operating a portfolio of category-leading sleep and home brands — Nectar, Dream Cloud, Awara, Siena, and Newton Baby. The VP, Merchandising & Brand Management is the single owner of what we sell, how it's positioned, and how it's priced across the portfolio. This leader unifies merchandising strategy and cross functional execution with product marketing, pricing & promotion, and new product development under one accountable function.

This is a build role. The organization exists in pieces today; the mandate is to consolidate it into a disciplined, analytics-driven merchandising engine that can scale across a multi-brand, multi-category portfolio and deepen the product pipeline.

• Mattress
  · Bedroom Furniture
  · Accessories
  · Kids & Baby
• Assortment architecture, SKU productivity, line planning, and lifecycle management
• Product content and catalog quality across all brand sites and marketplaces

• Portfolio pricing strategy, promotional calendar, and margin governance
• Competitive price intelligence and elasticity-based decisioning

• Collaborate with Product Marketing on brand and product positioning, value proposition, and claims architecture
• Lead go-to-market planning and on-site merchandising strategy, partnering with Digital Product to improve discovery, conversion, attachment, and profitable sales mix.

• Multi-year product roadmap by brand and category
• Partnership with internal teams on cost, sourcing, and manufacturing feasibility
• Stage-gate process from concept through launch and post-launch review

• Define Brand management ownership and cross functional touchpoints to drive clarity in ownership and accountability throughout the organization.
• Establish governance framework for brand P&L inputs — revenue, contribution margin, assortment, and promotional plan

• Establish operating cadence: line reviews, pricing councils, launch readiness, quarterly assortment reviews
• Define clear decision rights across brand GMs (P&L), category merchants (assortment and merchandising execution), and Digital Product (digital experience, capabilities, and experimentation), aligning on shared…