Marketing Operations Manager

Marketing Operations Manager (US, Remote)

• Love turning marketing data into clear insights that shape decisions and drive revenue?
• Enjoy getting hands‑on with Hub Spot, Salesforce, and automation to make campaigns and lead journeys work better?
• Excited to connect product‑led demand with sales‑led growth and help a global marketing team scale?

Patsnap is looking for a Marketing Operations Manager to own the systems, data, and reporting that make our global marketing function measurable, efficient, and accountable to revenue. Reporting and analytics will be at the heart of this role. You'll create a trusted view of marketing performance across campaigns, channels, regions, and the revenue funnel, then turn that data into insights that help Marketing understand what's working, where opportunities exist, and where to invest next.

You’ll also own the operational infrastructure behind our marketing engine, from workflows, lead routing, scoring, and attribution to marketing technology and data quality. A key priority will be helping connect Patsnap's product‑led and sales‑led growth motions by identifying, nurturing, qualifying, and routing product-generated demand into the sales funnel. This is a hands‑on individual contributor role for someone who is as comfortable building a workflow or dashboard as they are analyzing performance and recommending what the business should do next.

Check Out This Short Overview

This is a remote US based position, ideally suited for candidates able to work flexibly across EST hours.

Patsnap is a global, pre‑IPO company that transforms the way organizations harness their Intellectual Property and Research & Development productivity. Our platform revolutionizes how IP and R&D teams collaborate across the entire innovation lifecycle, using domain‑specific AI to accelerate the creation of market‑ready products. With over 12,000 customers worldwide, including some of the biggest names in innovation, Patsnap is at the forefront of technological advancement.

Our $300M Series E funding round brings our valuation to a $1 billion unicorn status, and we still have a remarkable amount of growth ahead.

We have a vibrant and diverse team with offices in Singapore, Toronto, London, Shanghai and remote teams based in US. Our hyper‑growth trajectory is powered by our people, and we are extremely proud of our company‑wide vision, work ethic, and entrepreneurial spirit. We are committed to fostering an inclusive environment where talent thrives and ideas bloom.

• Own marketing performance reporting across funnel metrics, campaigns, channels, pipeline contribution, attribution, and marketing ROI.
• Build and maintain dashboards and reporting across Salesforce, marketing automation, Google Analytics, and connected BI tools.
• Establish consistent definitions and governance for core metrics including MQLs, SQLs, opportunity source, attribution, conversion, and velocity.
• Create regular reporting for Marketing leadership and regional teams, with deeper analysis of campaign effectiveness, audiences, channels, and spend.
• Go beyond reporting what happened to explain why it happened and recommend what Marketing should do next.
• Partner with Revenue Operations, Sales Operations, and Finance to align marketing reporting with pipeline and revenue.

• Own the day‑to‑day operation of Hub Spot and serve as Marketing's primary partner for Salesforce integrations and data flow, maintaining clear pipeline visibility for Marketing and Sales.
• Personally build and manage workflows, lead lifecycle processes, scoring, routing, enrichment,…