Senior Marketing Specialist

Senior Marketing Specialist page is loaded## Senior Marketing Specialist remote type:
Hybrid locations:
Jacksonville, FL - VyStar Towertime type:
Full time posted on:
Posted Yesterday job requisition : R0012257

At VyStar, we offer competitive pay, an excellent benefit package that includes a 401(k) Plan, an extensive paid technical and on-the-job training program, and tuition reimbursement-available to all full and part time employees. Part time positions start at a minimum of 30 hours per week.

We encourage you to become a part of VyStar Credit Union's family of employees.

Senior Marketing Specialist ACCOUNTABILITY STATEMENT The Senior Marketing Specialist serves as a strategic product marketing partner responsible for driving member acquisition, engagement, product adoption, and business growth across assigned lines of business. The role independently develops and executes integrated marketing campaigns and manages assigned vendor and product partnerships to align deliverables with business goals. The position is accountable for campaign attribution, performance analytics, and optimization recommendations designed to improve marketing effectiveness and ROI.

This role implements member segmentation strategies to enhance targeting, personalization, and campaign performance. The Senior Marketing Specialist evaluates marketing workflows and implements process improvements that increase effectiveness, consistency, and speed. The role also leads frontline marketing communications and manages the Marketing SharePoint site to ensure employees are informed of campaigns and product priorities. Success is measured through campaign and partner performance, member engagement, marketing efficiency, and achievement of business objectives.
** ESSENTIAL FUNCTIONS
**** Strategic Product Marketing
*** Independently lead the development and execution of integrated campaigns for assigned business units, from strategy and audience development through execution, measurement, and optimization.
* Develop quarterly campaign calendars aligned with business goals, production objectives, audience needs, and performance metrics.
* Present campaign strategies and results to senior leadership and cross-functional teams.
* Partner with business units and marketing teams to support product launches, develop creative briefs, ensure compliance approval, and maintain accurate and optimized product content.
* In partnership with Marketing Insights and Analytics Manager, develop target audiences and campaign tracking metrics.
* Introduce new programs/initiatives to drive production for assigned lines of business (including strategy, test/learn)
* Use AI to increase efficiency, increase conversions, and do test/learns. Communication to segments.
* Partner with digital agencies to develop comprehensive digital marketing strategy for assigned lines of business.
* Partner with the digital and marketing teams to update assigned product marketing content on the public website. Ensuring product pages are accurate and optimized.
* Independently manage assigned vendor and product partnerships, aligning deliverables and performance expectations with business goals.
* Identify opportunities to strengthen product value propositions and support alignment of shared business goals.
** Marketing Attribution, Analytics & Optimization
*** Lead marketing campaign attribution and performance measurement strategy for all lines of business, providing actionable insights and recommendations to improve marketing effectiveness.
* Analyze campaign, channel, and audience performance to optimize CPA, conversion rates, engagement, and overall marketing ROI.
* Support implementation of member segmentation strategies by leveraging audience insights to improve targeting, personalization, and campaign performance.
* Partner with Marketing Insights & Analytics to develop campaign measurement frameworks, establish success metrics, and evaluate results against business objectives.
* Present performance results, key findings, and optimization recommendations to marketing leadership and business stakeholders.
* Identify trends, opportunities, and areas for improvement through ongoing analysis of member behavior, campaign performance, and market dynamics.
* Translate attribution, segmentation, CPA, conversion, engagement, and ROI findings into strategic recommendations and optimization plans.
** Frontline Communications & Marketing Support
*** Lead frontline marketing communications and product priorities to ensure…