Catering Sales Manager

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The Catering Sales Manager is responsible for driving catering sales revenue and ensuring exceptional customer service. This role focuses on strategic sales execution and operational efficiency within the catering sales department.

Role Responsibilities & Position Outline:

• Develop and implement sales strategies to drive catering revenue.
• Monitor sales trends and identify opportunities for new business development.
• Work with the Director of Catering to establish sales targets and goals.
• Analyze sales data and performance metrics to track progress and identify areas for improvement.
• Assist in negotiations of large or complex catering contracts.
• Build and maintain strong client relationships and book of business.

Essential Duties & Responsibilities

Sales & Business Development:

• Develop and implement sales strategies to drive catering revenue.
• Monitor sales trends and identify opportunities for new business development.
• Work with the Director of Catering to establish sales targets and goals.
• Analyze sales data and performance metrics to track progress and identify areas for improvement.
• Assist in negotiations of large or complex catering contracts.
• Build and maintain strong client relationships and book of business.

Operational Oversight

• Oversee catering system operations for your territory (Monkeymedia Software/ ez Cater)
• Monitor store loads
• Oversee off-premise event catering in your territory
• Assignments for catering lead drivers within your territory (Set expectations on daily, weekly & monthly basis for chip drops and deliveries)
• Generate new qualified leads
• Direct line of communication with the Call Center (Catering Coordinators)
• Assistance with Order/ Quote entry
• Marking new Clients with your “Revenue Source”

Customer Service & Relationship Management

• Follow-up with key clients post order to receive valuable feedback on products and services
• Send Thank You cards/ notes (including gift cards for large orders example: $1000+)
• Leverage opportunities for new business via networking and brand awareness
• Build relationships within each stores area to be the point of contact for larger events and legacy clients
• Sharing & celebrating results
• Shout-outs! Praise the Operators, GM’s & team when they do something great
• Utilizing Slack & email for communication
• Quantifying your value
• Demonstrate expertise
• Communicate effectively
• Perform sales calls (cold calling) to set-up test order or meeting with potential new business
• Well-rounded in email communication with our team and our clients
• Always come across professional, proper punctuation and content

Reporting & Administration

• Prepare regular sales reports and forecasts for the Director of Catering
• Maintain accurate records of sales activities and customer information.
• Monitor and manage the catering sales budgets.

Education & Experience

• Bachelor’s degree in business administration, Hospitality Management or a related field preferred.
• Minimum of 3 years of experience in catering sales or event planning.
• Strong understanding of catering sales processes and best practices.
• Excellent communication, interpersonal and leadership skills.
• Proficiency in CRM systems and Microsoft Office Suite.
• Experience with Monkey MSI, and ez Cater Catering Platforms.

Key Skills

• Sales Management
• Customer Relationship Management
• Sales Strategy and Execution
• Operational Efficiency
• Time Management and Self-Motivation
• Communication and Presentation Skills
• Problem-solving and Decision-Making