Senior Manager, Sales Capability

Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach. Established in 1861, the family-owned company has evolved into a trailblazer, renowned for its iconic Swisher Sweets cigars, cutting-edge American-made Rogue and Ammo modern oral nicotine products, and the premium Drew Estate cigar collection, which features ACID, Liga Privada, and Under crown.

Poised for the future, Swisher is redefining traditional categories with Volt+Co
-home to groundbreaking products such as Mojo Energy Pouches. Swisher is also home to more than two dozen American-made, non-combustible tobacco brands under the Helme Tobacco Co. umbrella. Based in Jacksonville, Florida, with operations spanning the U.S., the Dominican Republic, and Nicaragua, Swisher continues to lead through innovation, setting new benchmarks in quality and creativity. Learn more at

The Senior Manager, Sales Capability is responsible for designing, building, and operationalizing Swisher’s enterprise sales capability strategy. This leader strengthens the performance, readiness, and effectiveness of our commercial organization by developing modern sales methodologies, tools, training, and enablement programs that accelerate revenue growth and improve execution in the field. This role partners closely with Sales Leadership, Sales Operations, HR, Marketing, and cross-functional business stakeholders to ensure our sales force is equipped with the skills, insights, and resources required to win in a dynamic marketplace.

• Collaborate with Sales, Sales Operations, Marketing, and HR to ensure capability solutions directly support commercial priorities, customer strategies, and revenue goals
• Design and deploy SPARK sales methodology tailored to Swisher’s selling environment (e.g., consultative selling, territory optimization, account development, negotiation, retail execution excellence)
• Lead the creation of scalable learning experiences including onboarding, product knowledge, selling skills, leadership development for frontline managers, and advanced capability pathways for high-potential sellers
• Partner with Sales Operations to optimize sales processes, CRM usage, territory planning, and performance dashboards
• Ensure sales teams have the right tools, playbooks, job aids, and digital resources to drive consistent execution and customer engagement
• Co-design with HR Operations and Sales Ops the approach for gathering, maintaining, and analyzing quantitative and qualitative data that informs capability investments and sales force effectiveness
• Build frameworks that link capability programs to measurable improvements in sales performance, customer outcomes, and execution quality
• Embed Swisher’s core values, competency models, leadership behaviors, and commercial expectations into all capability programs
• Partner with Sales Leadership to support frontline manager development and identification of critical sales roles and skills
• Strengthen a culture of continuous improvement, coaching, accountability, and commercial excellence across the sales organization

• Bachelor’s degree in business, Sales, Marketing, Organizational Development, or related field
• Minimum 8 years of progressive experience in Sales Enablement, Sales Training, Commercial Excellence, Sales Operations, Talent Management, or related commercial leadership roles
• Experience leading enterprise-wide sales capability or enablement programs in a small or mid-sized organization
• Demonstrated success partnering with Sales Leadership and cross-functional stakeholders
• Strong understanding of sales processes, field execution, account management, and customer engagement strategies
• Abili…