Generation specialist in B2B

Nauchsoft, an international software development and IT consulting company, is looking for a full-time Lead Generation specialist. We have been in the IT business for 37 years and continue growing. The main goal of this role is to design and optimize a predictable, scalable lead generation process – primarily through Linked In and other B2B channels – to deliver high-quality leads that can be effectively converted by the sales team into business opportunities.

• Develop and execute Linked In outreach campaigns targeting specific industries and decision-makers (C-level, VP, Directors).
• Identify and segment target audiences based on ICPs and buyer personas.
• Optimize Linked In profiles and company pages to increase engagement and conversion rates.
• Create, test, and refine outreach message sequences and follow-ups.
• Manage and maintain CRM data accuracy (MiniCRM via Google Sheets).
• Track key metrics (response rate, reply rate, conversion to SQL) and prepare regular performance reports.
• Collaborate closely with Sales and Marketing teams to ensure a smooth lead handover and maintain a consistent feedback loop.

• Around 1 year of experience in B2B lead generation or outbound marketing (entry-level candidates are also welcome).
• Practical experience with Linked In Sales Navigator and outreach automation tools (e.g., Expandi, Waalaxy, Lemlist, Dripify, Apollo, Get Sales).
• Solid understanding of B2B sales funnels and lead qualification processes.
• Strong communication and English writing skills (Upper-Intermediate level or higher).
• Excellent analytical skills and attention to detail.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

• Experience with CRM systems (Hub Spot, Zoho, Salesforce).
• Familiarity with data enrichment tools (Apollo.io, Lusha, Clay, Phantombuster).
• Basic knowledge of email marketing or cold email campaigns.
• Understanding of paid promotions on Linked In or other social platforms.
• Interest in AI-driven automation and data-driven marketing.

• Working hours start after 14.00.
• Opportunity for professional self-realization and growth.
• 25 days of paid vacation.
• Medical insurance and 100% payment for sick leave.
• Professional training and obtaining certificates at the company's expense.
• Foreign language courses and other corporate programs.
• A variety of corporate events.
• Bonuses in case of wedding or a child’s birth.
• The possibility of remote work from any location.